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Chew The Future: Stride Gum Launches Jawbone-Driven Mobile Game (Video)

 

Sure, the promotional video is going to make your skin crawl.

But this branded game from Stride and W+K does seems like a fun way to have your game and chew it, too. That's because the game uses your iPhone camera to detect your mouth movements to control the onscreen hero, Ace (bonus points for including the ability to share images of your crazy jaw action to share on social media.)

Let's just hope the flavor lasts long enough to win during gameplay, though. Otherwise, the whole adventure may leave a, er, bad taste in your mouth. 

Get the full story, here.

 

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