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Virgin Takes Manhattan with 'Luxury Bench' in Cannes Lion-Winning Stunt (Video)

 

Virgin knows how to turn heads - and make people's days.

Not that it was without risk.

As at least one pub points out, there may be some downside to suddenly assaulting a pedestrian with a ruckus when all they were hoping to do was take a respite from their "soul crushing day."

Of course, reactions from catching the right people at the right time are half the fun of initiatives like this, which won a Silver Lion in PR at Cannes. (And let's face it, this beats the Manhattan-based stunt last week from Virgin Mobile).

Yet for all the excitement, it's the tag at the end of the video that I like best.

Kudos to Y&R and Virgin Atlantic on the stunt - and the win.

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