What JJ Abrams did for "Star Trek" and "Mission Impossible" with the ActionFX app, Disney's doing with its treasure trove of characters via its new Infinity Action! app.As a tie-in with its new Infinity game, this app allows you to create short videos using a host of popular Disney characters and 30 different animations and props, that they can then share on their soc-nets.
Kids (and a fair number of parents) are certain to love this - and it's a great way to turn advertising into a participatory experience.How might your brand use AR to create experiences like this?
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