3 Minutes in Italy: San Pellegrino Facebook App Lets You Control Robot on Streets of Sicily (Video)
B2B Case Study: Branded Game for SonicWALL (Video)

Disney's New AR App Lets You Create & Star in Videos Along Side Its Characters (Video)

 

What JJ Abrams did for "Star Trek" and "Mission Impossible" with the ActionFX app, Disney's doing with its treasure trove of characters via its new Infinity Action! app.

As a tie-in with its new Infinity game, this app allows you to create short videos using a host of popular Disney characters and 30 different animations and props, that they can then share on their soc-nets.

Kids (and a fair number of parents) are certain to love this - and it's a great way to turn advertising into a participatory experience.

How might your brand use AR to create experiences like this?

 

Like us on Facebook

Follow us on Twitter

Listen in on iTunes

NEW: JOIN OUR LINKEDIN GROUP

Comments

Feed You can follow this conversation by subscribing to the comment feed for this post.

Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Working...
Your comment could not be posted. Error type:
Your comment has been saved. Comments are moderated and will not appear until approved by the author. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.

Working...

Post a comment

Comments are moderated, and will not appear until the author has approved them.

Your Information

(Name is required. Email address will not be displayed with the comment.)