Love this new initiative from San Pellegrino.It's a kind of Avatar-in-Taormina experience - enabling you to control a robot on the streets of Sicily. Take in the sight. Chat up the locals. Your face even appears on the android's monitor.
At first glance, robots may feel a bit off-brand, until you see how this works. I mean, who wouldn't enjoy a few minutes in Italy during a hectic day.
Of course, switch out the R2D2 body and replace it with a Ferrari, and then I'd really feel amore.
What's your view: digital that adds fizz to the brand? Or flat as an automaton's behind?
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