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Haagen-Dazs Presents A Mini Augmented Reality Concerto - Atop Your Ice Cream (Video)

 

It might be the ultimate ice cream topping: This augmented reality concerto lasts just long enough for the ice cream to soften up just right. A very nice branding moment for connecting with certain customer segments.

How might experiences like this boost your brand affinity?

Read more about the initiative, here.

 

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