I'm kind of digging this new Instagram promotion from Mercedes. Five Instagram stars vie for the chance to win a new Mercedes CLA - based on how many likes they get for their images.
It's a great way to show off the car but also helps position MB as a more youthful (or at least energetic) lifestyle brand.
Note the first line of the voice over: It may as well be talking to the brand itself as much as its desired audience.
What's your view? Old stodgy trying to act uber cool? Or a feisty new generation of luxury?
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