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Mercedes-Benz Instagram Contest Puts Social Status At The Wheel (Video)

I'm kind of digging this new Instagram promotion from Mercedes. Five Instagram stars vie for the chance to win a new Mercedes CLA - based on how many likes they get for their images.

It's a great way to show off the car but also helps position MB as a more youthful (or at least energetic) lifestyle brand.

Note the first line of the voice over: It may as well be talking to the brand itself as much as its desired audience.

What's your view? Old stodgy trying to act uber cool? Or a feisty new generation of luxury?

Read more about the initiative, here.


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Well, this looks interesting! A good marketing idea, instagram and twitter fans involvement - an interesting idea for a promotion!

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