Sometimes a big idea starts with something mini.
This is the first really fun 3D printing marketing initiative I've seen from a major CPG brand.
Here, Coca-Cola used a mobile promotion to enable fans to create onscreen mini-me's – that they could then enter for the chance to get a full body scan for a 3D print out figurine of themselves – as part of a launch for Coke's new "mini bottle."
Kinda makes you wonder what the 3D Big Gulp promotion might be.
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