Social Media Experiment Results in On-Camera Freakouts (Video)
Whopper Sellout: BK Offers Free Big Macs for Facebook Friends to Leave; 3/4 Promptly Do So (Video)

Augmented Reality Transforms Pizza Box Tops Into One Hell of A Game (Video)

A New Zealand-based pizza chain called Hell Pizza has developed a very cool augmented reality game that pits pizza fans against (what else) zombies in a battle on the box top to protect their favorite pizzeria.

This is very similar to a prototype game called "ARhrrrr!" developed at Georgia Tech that I discuss in my book, THE ON-DEMAND BRAND. 

Sure, you have to download an app to play - but given the brand's likely affinity with teen & twentysomething fanboys, it looks pretty righteously cool experience for Hell.

Read more, here.

NEW: JOIN OUR LINKEDIN GROUP

Like us on Facebook

Follow us on Twitter

Listen in on iTunes

Comments

Feed You can follow this conversation by subscribing to the comment feed for this post.

Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Working...
Your comment could not be posted. Error type:
Your comment has been saved. Comments are moderated and will not appear until approved by the author. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.

Working...

Post a comment

Comments are moderated, and will not appear until the author has approved them.

Your Information

(Name is required. Email address will not be displayed with the comment.)