GEN WOW readers know I am a sucker for prankvertising - and this new promo for the film 'The Devil's Due" - which looks to be a modern take on "Rosemary's Baby" – delivers.
In fact, it follows all of my three tenants for powerhouse prankvertising.
Well played, Damien. Well played.
Bottom line: It would have scared the crud out of me. How about you?
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