Is your next pizza being delivered wrapped in special-delivery advertising?
We're big fans of brilliant platforms for advertising - say, advertising for Oreos on milk containers.
But it always makes us think it's great for the advertiser, but potentially harmful for the milk brand. But most milk brands tend to be regional, so the net advantages in revenue and co-promotion probably outweigh the downsides.
But Pizza Hut is a different story. It's a major consumer brand, and it has recently launched an advertising program for Forza 5 Motosport video game on its boxes, in this case a mobile augmented reality promotion. Here, consumers with the Blippar app can view video of the game action.
Our reaction: Good work Blippar - which GEN WOW readers know is also powering a Pepsi-branded mobile app that enables you to shoot selfies with your favorite NFL players as part of Pepsi's Super Bowl activities.
But is this a good move for Pizza Hut? Does it diminish its brand? Or does it boost it in some way? As the video suggests, Halo got similar treatment.
Time will tell how it plays out for Pizza Hut - but we're interested to hear your thoughts. (And we'd love to hear from Pizza Hut and/or Blippar, as well!)
Is Pizza Hut serving up a whole new way to market to consumers that fit its demographic profile (let's face it, games and pizza go hand-in-hand - literally).
Or are it renting out its "toppings" to the highest bidder?
Let us know what you think!
Read more via PSFK, here.
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