It's rivalry made friendly.
The latest in Coca-Cola's Happiness Campaign? Two vending machines on opposite sides of a sports stadium, where you can't get a Coke for yourself, but you could give one a fan of the opposing team.
The result: All the Cokes were dispensed within an hour.
Now that's social for the real world. One that spreads a little happiness instead of competition.
Read more here.
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