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GenWowAwards-logo_2014It goes without saying that the ALS Ice Bucket Challenge will top everyone's list for Best Social Media campaign of 2014 - as it should.

So our little list should more properly be titled "Top 10 Social Media Campaigns of 2014 That Aren't IBC."

That's in no way meant to be a snub. The IBC is without a doubt the most effective social marketing effort any of us has seen since say, Kony 2010. But it has gotten enough press this year, and frankly, we personally view its strength as being more about simplicity and its participatory virility, than creative execution.

So we're focusing on other initiatives that caught our eyes this past year - both in terms of creativity and effectiveness. And, has often been the case in our annual Top 10 lists over the years, Coca-Cola figures prominently into our annual pick of favorite social media initiatives.

In fact, Coca-Cola takes three of our Top 10 spots - which just goes to show what sharing happiness can do for a brand.

TOP 10 SOCIAL MEDIA CAMPAIGNS 2014

EVIAN: REAL-TIME, REAL-WORLD SOCIAL MEDIA

Now this is how to do real-time social media.

COCA-COLA: SHARE A COKE

Coca-Cola prints 150 of the most common first names on millions of cans for an uncommonly cool (and mostly offline) social promotion. Not only did it reverse a decade-long decline in US Coke consumption, it boosted sales .4%, according to the Wall Street Journal.

FELT: APP TO SEND HANDWRITTEN NOTES BY MAIL

Okay, so this technically isn't a campaign, it's a company - but we include it with the hopes that an enterprising brand will put this kind of create-in-digital, distribute-in-print technology to work in 2015.

HUGGIES: MOMENT CAM

Huggies goes GoPro with babies and moms — with heartwarming results.

WEIRD AL: 'MANDATORY FUN,' MAXIMUM EFFECT

Weird Al yanked the socialsphere to attention in this promotion for his new album, "Mandatory Fun."

WALTER'S CRISPS: 'TWEET TO EAT'

Hard to beat this digital outdoor promotion for Walter Crisp's "Do Us A Flavor" contest.

COCA-COLA: 'FAIR PLAY'

Another great real-world, social-vending machine initiative — with a sporty twist.

WREN: 'FIRST KISS'

How often do you find an advertisement that never mentions the product or the brand — but inspires so much interest, sharing, parodies and free exposure that it instantly propels the company into the zeitgeist?

 COCA-COLA: MINI ME

Just in time for the World Cup, Coca-Cola' makes tiny Coke bottles the lingua franca of social media at mid-year.

P&G: 'LIKE A GIRL'

Social only in the sense that it is an online video posted to platforms such as YouTube, #LikeAGirl surged through social media, has been viewed over 53 million times — and won a Clio along the way.

Okay: So we've shown ours, now you show yours. What are your picks for top social media initiatives for 2014? And what have you got planned in social for 2015?

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Tomer Alpert

Thanks for including us Rick! And what a killer list of amazing creations.

lululemon worked with us over the holidays to help their guests give presence to their loves ones using Felt. Check it out here: http://blog.lululemon.com/felt-app-handwritten-cards/

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