My 2015 'Half-Time' Report on Digital Marketing Trends continues on the Jim Blasingame Show—with the rise of prankvertising.
As longtime readers know, I've always been a fan of prankvertising—some favorites are shared in this post, and you can find many more here and learn about the 3 Secrets to Successful Prankvertising, here.
But as you'll hear in the interview, while big brands long ago started to realize that it can pay big to pull pranks on their customers, the time seems ripe for members of Jim's audience—SMBs—to consider it, too.
It's not without risks, of course. One could easily see the danger of more mischievous efforts backfiring, or kind gestures setting a precedent. But you'll see why it's something even the smallest brands should be assessing.
Along the way, Jim will share how he and his wife recently pulled a reverse prank on a local pizzeria. And we'll see that while in general the crueler, the better in these types of things, kindness always trumps all.
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