You gotta love these April Fools Day pranks from Mickey D's and others (scroll down for more). For more on these and other brand goofing for April 1, 2017, check out Adweek's roundup here and The Verge's recap (including Snapchat's brilliant Instagram filter), here.
Oh, and don't miss our favorite: The Augmented Reality Monocle for hipsters.
What did your brand do this year? What are your plans for 2018? Let us know!
Airbnb: 'Humanless Host'
'Google Play for Pets'