You've seen augmented reality on the iPhone - but what about holograms?
This diorama display concept video from Mike Ko offers up a vision for what may one day be (but don't hold your breath). Just imagine the possibilities for games, videos, advertising and more.
“Through persuasive arguments and Q&A's with the major players in advertising, Mathieson makes an excellent case for greater creativity and outside-the-box thinking backed up with solid ideas."
Like Bad Breath, this initiative was activated in Paris. Which makes me wonder if there is any cultural insight into how brands market in France. Both used humiliation to reward passersby.
Kinda makes you wonder what it takes to cut through le pagaille.
“Through persuasive arguments and Q&A's with the major players in advertising, Mathieson makes an excellent case for greater creativity and outside-the-box thinking backed up with solid ideas."
“Through persuasive arguments and Q&A's with the major players in advertising, Mathieson makes an excellent case for greater creativity and outside-the-box thinking backed up with solid ideas."
Here, we get some nice interaction with the aforementioned Birds (presumably on their winter sojourn) - along with a dance off against music star Timomatic and a game where you try to help a Kangaroo make its way home.
Don't ask me how any of those are connected - but all the high kicks, hip-hop and just plain hop add up to one cool outdoor experience.
Which begs the question: How will your brand bust a move with AR?
“Through persuasive arguments and Q&A's with the major players in advertising, Mathieson makes an excellent case for greater creativity and outside-the-box thinking backed up with solid ideas."
Can't wait for next week's big Marketing Edge 2012 in Houston, where I'll be talking trends in social media, mobile marketing, branded games, augmented reality & more!
If you're in the area, this is one event you won't want to miss - not just because of me. Take a look at the great line up here, and get your tickets today.
As Bangstyle reports, that's the question posed by the Stockholm County AIDS prevention program in a promotion last summer in a campaign, aimed at young singles, that makes sex a lot more social.
As part of the effort, 50,000 condoms were given way, each with a wrapper that featured a QR code leading to an app website called The Sex Profile.
Couples were invited to turn on the app and place the phone on the bed. The app then measure things like rhythm, sound, duration, cuddling and so on, to determine the partners' sexual style and preferences, which were then posted to the website where users could measure how they compare. Essentially, a score for your score, so to speak - with the added bonus of encouraging safety.
Very creative - not to mention, er, viral.
But what's your view - too salacious by half? Or a new way to make fornicating more fun?
There are few things more entertaining (and, often, disturbing) than watching folks dance on the Xbox Kinect system on games like Dance Central.
For those tapping their toes until Dance Central 2, there's a new app from AKQA called Dance*Cam, which lets you create your own music videos on the fly.
In fact, if your video looks especially fly, you can upload it to Facebook and challenge a friend, where two videos are mashed into one so others can vote on who busts a move best.
In my book THE ON-DEMAND BRAND, I look at how AKQA creates such amazing mobile apps for clients like Microsoft, Nike, Visa, Coca-Cola and many more. You can hear to excerpts from an interview with AKQA CEO Tom Bedecarre for the book (Part 1, Part 2,Part 3, Concl), where he talks about the agency's philosophy and approach to creating compelling brand experiences through digital channels.
What's your take? The perfect way to promote Dance Central 2?
“Through persuasive arguments and Q&A's with the major players in advertising, Mathieson makes an excellent case for greater creativity and outside-the-box thinking backed up with solid ideas."
But the viral video promoting it is as cool – or cooler – than the game itself.
The search giant-cum-social-network is launching Google+ Games with a new curio that cubifies Google Maps so you can tilt and roll a ball to its destination.
But cool as it is, the programming can't possibly be as complex as the physical cube created to promote the game, shown in this innovative viral video.
Which looks more fun to you: The videogame or the physical game promoting it?
“Through persuasive arguments and Q&A's with the major players in advertising, Mathieson makes an excellent case for greater creativity and outside-the-box thinking backed up with solid ideas."
Bad Robot has delivered a bad-ass mobile app that brings explosive movie effects to your iPhone videos.
The visuals will be familiar to anyone who's seen the "Mission Impossible" movie series. Indeed, Bad Robot, JJ Abrams' production company, promotes the latest in the series, "Ghost Protocol," within this blockbuster new app - called Action Movie FX.
Now, you can star in eye-popping action scenes and literally feel like you're in a "Mission Impossible" movie rather than just a passive viewer (it's much more fun than the video above conveys - especially if you use friends as actors in the scene). And kids will seriously dig it.
“I just loved the idea that people could add high-quality visual effects to their footage, all with a phone they already carry with them,” Abrams tells the LA Times.
It will be interesting to see how this plays out. One could easily see a similar app for Abrams' upcoming "Star Trek" sequel.
The app comes with a selection of pre-loaded effects, and you can buy more through in-app purchasing.
Beyond promotion for new movies, this likely marks a new category for Bad Robot - the app business. This has the making of a new revenue center even independent of the film world.
“Through persuasive arguments and Q&A's with the major players in advertising, Mathieson makes an excellent case for greater creativity and outside-the-box thinking backed up with solid ideas."
This new projection game promoting the Chevy Sonic is (literally) one for the record books.
Here, the Roosevelt Hotel in Los Angeles is turned into a giant "claw" game using 3D projection mapping from Pearl Media (listen to my recent interview with Pearl CEO Josh Cohen, here and here).
According to Cohen, this initiative made the Guinness Book of World's Records as the World's Largest Interactive Video Game.
“Through persuasive arguments and Q&A's with the major players in advertising, Mathieson makes an excellent case for greater creativity and outside-the-box thinking backed up with solid ideas."
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