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About Rick Mathieson

Books By Rick Mathieson

Recent Posts

  • FarmVille, Mafia Wars: Big Money From Free Social Media Games (Not All Of It On The Up-And-Up)
  • Chik-fil-A's Cows Make Social Media Mooooves
  • A 'FlashForward' Flub? ABC-TV's 'AlreadyGhosts.com' A Dead End
  • Inside ‘HBO Imagine’: My Interview with Alison Moore, VP/Brand Strategy & Digital Platforms for HBO (Part 2)
  • Sneak Preview: The New MSN
  • Wolfmother: In An Absolut World, 'You're With The Band'
  • Inside 'HBO Imagine': Interview With Alison Moore, VP, Brand Strategy & Digital Platforms, HBO (Part 1)
  • Are Video Games Just As Important As The Movie for Horror Franchises?
  • ABC-TV's Reboot of 'V' Includes Online 'Peace Ambassador Program'
  • Why The DVR Didn't Kill The Television Star (Or Its Sponsors)
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Categories

  • Advergames
  • Augmented Reality
  • Blogging
  • Branded Entertainment
  • Branded Widgets/Apps
  • Convergence
  • Games
  • Hypertargeting
  • In-Game Advertising
  • In-Store
  • Integrated Campaigns
  • Interactive Television
  • Media Culture
  • Mobile
  • Outdoor
  • Research & Metrics
  • Social Networking
  • User-Generated Content
  • Viral
  • Web

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