RICK MATHIESON: GENWOW.COM

Boo-Boo Be Gone: Kermit & Piggy Bring AR to BAND-AIDs (Video)

If a BAND-AID and a kiss just won't cut it anymore, maybe Miss Piggy will do the trick.

BAND-AID 'Magic Vision' brings the Muppets to a moppet's minor scrape near you. 

Sure to make those tears turn into smiles in seconds - and sure to have kids suddenly requiring far more BAND-AIDs than usual.

Maybe even as a fashion statement.

Which BAND-AID wouldn't mind a bit.

Read more here.

Like us on Facebook

Follow us on Twitter

And check out our new Gen Wow iTunes channel

-----------------------------------------------------------------------

>> AVAILABLE EVERYWHERE BOOKS ARE SOLD <<<

  "... EXCELLENT ..."

 

“Through persuasive arguments and Q&A's with the major players in advertising, Mathieson makes an excellent case for greater creativity and outside-the-box thinking backed up with solid ideas."

Publisher's Weekly

 

>>> IN STORES NOW: ORDER YOUR COPY HERE <<<

-----------------------------------------------------------------------

Very Cool: BBC 'Frozen Planet' Live Augmented Reality Experience (Video)

 

The new AR experience promoting the BBC's "Frozen Planet" is certainly breaking the ice.

I think what UK-based Appshaker does really well is create AR experience that wow consumers in a very powerful way without requiring the consumer to use special glasses or mobile device - as was the case with its recent initiative for National Geographic. They also create a communal experience for those all around.

Is digital outdoor the real future of AR? And if so, how might your brand put it to use?

Like us on Facebook

Follow us on Twitter

And check out our new Gen Wow iTunes channel

-----------------------------------------------------------------------

>> AVAILABLE EVERYWHERE BOOKS ARE SOLD <<<

  "... EXCELLENT ..."

 

“Through persuasive arguments and Q&A's with the major players in advertising, Mathieson makes an excellent case for greater creativity and outside-the-box thinking backed up with solid ideas."

Publisher's Weekly

 

>>> IN STORES NOW: ORDER YOUR COPY HERE <<<

-----------------------------------------------------------------------

Mobile Roundtable (Pt 2): Organic's Rachel Pasqua - Kimberly Clark, Specialized Bicycles Ramp Up Mobile Marketing

In part two of the May 2012 GEN WOW Mobile Marketing Roundtable, I ask Rachel Pasqua, executive director of mobile marketing at New York City-based Organic about her upcoming book Mobile Marketing in An Hour A Day, and her insights into Kimberly Clark's plans to merge its social media and mobile marketing initiatives. 

Along the way, we'll hear about the future of mobile apps and wearable computing at brands like Specialized Bicycles, and much, much more.

MOBILE MARKETING ROUNDTABLE (PT 2): ORGANIC'S RACHEL PASQUA - KIMBERLY CLARK, SPECIALIZED BICYCLES RAMP UP MOBILE MARKETING

(9:55)

Use The Player or Click Here to Listen to: Mobile Roundtable Pt 2: Rachel Pasqua

ALSO LISTEN TO:

MOBILE ROUNDTABLE (PT 1): Julie Fajgenbaum - How AMEX Banks on Mobile Marketing

Like us on Facebook

Follow us on Twitter

And check out our new Gen Wow iTunes channel

-----------------------------------------------------------------------

>> AVAILABLE EVERYWHERE BOOKS ARE SOLD <<<

  "... EXCELLENT ..."

 

“Through persuasive arguments and Q&A's with the major players in advertising, Mathieson makes an excellent case for greater creativity and outside-the-box thinking backed up with solid ideas."

Publisher's Weekly

 

>>> IN STORES NOW: ORDER YOUR COPY HERE <<<

-----------------------------------------------------------------------

Amazing Spider-Man Augmented Reality App (Video)

 

Can he swing from a thread? Take a look overhead - with your mobile phone, that is.

Sure, Marvel's "Avengers" hits theaters at midnight tonight, and it already has its its own augmented reality app for use within Walmart.

But June's big "Spider-Man" reboot is getting an even niftier little app that lets you see Peter Parker's alter ego in action - and even snap and share photos from his web to yours (talk about bringing new meaning to the phrase "webslinger.")

I still think "Mission Impossible's" AR app is cooler - but this is still sure to please friendly neighborhood Spidey fans near you.

Like us on Facebook

Follow us on Twitter

And check out our new Gen Wow iTunes channel

-----------------------------------------------------------------------

>> AVAILABLE EVERYWHERE BOOKS ARE SOLD <<<

  "... EXCELLENT ..."

 

“Through persuasive arguments and Q&A's with the major players in advertising, Mathieson makes an excellent case for greater creativity and outside-the-box thinking backed up with solid ideas."

Publisher's Weekly

 

>>> IN STORES NOW: ORDER YOUR COPY HERE <<<

-----------------------------------------------------------------------

iPhone Mobile Hologram Display (Video)

 

You've seen augmented reality on the iPhone - but what about holograms?

This diorama display concept video from Mike Ko offers up a vision for what may one day be (but don't hold your breath). Just imagine the possibilities for games, videos, advertising and more.

Read more here.

Like us on Facebook

Follow us on Twitter

And check out our new Gen Wow iTunes channel

-----------------------------------------------------------------------

>> AVAILABLE EVERYWHERE BOOKS ARE SOLD <<<

  "... EXCELLENT ..."

 

“Through persuasive arguments and Q&A's with the major players in advertising, Mathieson makes an excellent case for greater creativity and outside-the-box thinking backed up with solid ideas."

Publisher's Weekly

 

>>> IN STORES NOW: ORDER YOUR COPY HERE <<<

-----------------------------------------------------------------------

Author Rick Mathieson Takes on Top Digital Trends At Visual Media 2012 in SF

I'm looking forward to my talk at Visual Media 2012 next week in San Francisco.

It looks like a fantastic agenda, and I'm amped about being invited to speak

Read more here.

 

Like us on Facebook

Follow us on Twitter

And check out our new Gen Wow iTunes channel

-----------------------------------------------------------------------

>> AVAILABLE EVERYWHERE BOOKS ARE SOLD <<<

  "... EXCELLENT ..."

 

“Through persuasive arguments and Q&A's with the major players in advertising, Mathieson makes an excellent case for greater creativity and outside-the-box thinking backed up with solid ideas."

Publisher's Weekly

 

>>> IN STORES NOW: ORDER YOUR COPY HERE <<<

-----------------------------------------------------------------------

'Carmapping' Citroen DS5: 3D Projection Mapping On A Car (Video)

 

You see a lot of 3D projection mapping on buildings these days.

And you see a lot of cars featured in many of those building-based projections.

But here's a YouTube video of projection mapping on an actual car - to stunning effect.

I especially like the driving sequence - nice FX for an indoor reveal.

Overall, a nice way to rev up a presentation, especially when the car can't actually move.

How might your brand put projection into play?

Like us on Facebook

Follow us on Twitter

And check out our new Gen Wow iTunes channel

-----------------------------------------------------------------------

>> AVAILABLE EVERYWHERE BOOKS ARE SOLD <<<

  "... EXCELLENT ..."

 

“Through persuasive arguments and Q&A's with the major players in advertising, Mathieson makes an excellent case for greater creativity and outside-the-box thinking backed up with solid ideas."

Publisher's Weekly

 

>>> IN STORES NOW: ORDER YOUR COPY HERE <<<

-----------------------------------------------------------------------

Marco Tempest Makes Magic With Kinect-Powered Augmented Reality At TED (Video)

Digging this live presentation using augmented reality that is truly interactive, thanks to Kinect.

Just a glimpse of what's coming for augmented reality in general - and live events in particular.

Read more (and watch some more videos on this) here.

Like us on Facebook

Follow us on Twitter

And check out our new Gen Wow iTunes channel

-----------------------------------------------------------------------

>> AVAILABLE EVERYWHERE BOOKS ARE SOLD <<<

  "... EXCELLENT ..."

 

“Through persuasive arguments and Q&A's with the major players in advertising, Mathieson makes an excellent case for greater creativity and outside-the-box thinking backed up with solid ideas."

Publisher's Weekly

 

>>> IN STORES NOW: ORDER YOUR COPY HERE <<<

-----------------------------------------------------------------------

Samsung Gives A Little Face Time to 3D Projection Mapping (Video)

 

Cool experience from Samsung promoting its Galaxy Y Duos in which 3D projection mapping does double time with a dude's face. I'm not totally clear what the mapping has to do with anything but the product's name - but still, very cool. Read more here.

Like us on Facebook

Follow us on Twitter

And check out our new Gen Wow iTunes channel

-----------------------------------------------------------------------

>> AVAILABLE EVERYWHERE BOOKS ARE SOLD <<<

  "... EXCELLENT ..."

 

“Through persuasive arguments and Q&A's with the major players in advertising, Mathieson makes an excellent case for greater creativity and outside-the-box thinking backed up with solid ideas."

Publisher's Weekly

 

>>> IN STORES NOW: ORDER YOUR COPY HERE <<<

-----------------------------------------------------------------------

Nokia Lumia Augmented Reality 'Angry Birds' (Video)

 

Nokia Lumia offers some AR 'Angry Birds' Down Under.

I really dig open, live AR experiences like this that don't require a device to enjoy - with recent initiatives from National Geographic and Axe among my favorites.

Here, we get some nice interaction with the aforementioned Birds (presumably on their winter sojourn) - along with a dance off against music star Timomatic and a game where you try to help a Kangaroo make its way home.

Don't ask me how any of those are connected - but all the high kicks, hip-hop and just plain hop add up to one cool outdoor experience. 

Which begs the question: How will your brand bust a move with AR?

 

Like us on Facebook

Follow us on Twitter

And check out our new Gen Wow iTunes channel

-----------------------------------------------------------------------

>> AVAILABLE EVERYWHERE BOOKS ARE SOLD <<<

  "... EXCELLENT ..."

 

“Through persuasive arguments and Q&A's with the major players in advertising, Mathieson makes an excellent case for greater creativity and outside-the-box thinking backed up with solid ideas."

Publisher's Weekly

 

>>> IN STORES NOW: ORDER YOUR COPY HERE <<<

-----------------------------------------------------------------------