Looks like Pepsi is taking augmented reality to the MAX in this new bus shelter in London.
Meant to give commuters an unbelievable moment, the bus shelter is also a kind of prankvertisement in that it's meant to shock and surprise while it simultaneously delights.
I do wonder about the specific demographics for this initiative - I'd have to see central London bus ridership statistics - but on its face, this looks to be a fun way to build some serious buzz.
Which is true to the Pepsi MAX brand.
How is your brand ramping up for the AR revolution? Better get with it!
Read more in Creative Boom here.
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