I'm digging this vision video from augmented reality player Metaio, which foresees a world where thermal heat scanning wearables enable users turn any surface into an interactive touch screen interface.
Think of the implications for communications, and then think further. Gaming, mixed reality movies and shows, layered brand experiences. Entire environments and cross-reality social media, activated and annotated by a simple touch.
Are you ready for some (of that other kind of) football?
This branded augmented reality game from Brazil-based fast fooder Giraffas looks like a kick. It turns food trays into AR soccer (or "football") fields. Using an app on your iPhone, you can flick the ball at an onscreen goal keeper to see if you can score.
Best of all, players can chide competitors through social media.
Hey, if you're flying down to Brazil for FIFA World Cup 2014 next month, you're going to need to eat sometime, right?
Call it "subli-motion" - "subliminal emotion" - designed to create "theater of the senses" at one of the world's most expensive restaurants.
PSFK had a cool piece today on how Hard Rock Ibiza is using responsive projection mapping to enhance the dining experience at the intersection of gastronomy and technology. (For a peak at what we recently did with the out-of-doors for attendees to a brand event, watch this.)
If this is what we can achieve today - albeit at a $2,000-a-meal restaurant - just think how brands will shape the environments and experiences of tomorrow. Key point: It's all happening in the physical world, without a consumer mobile device in sight.
GEN WOW readers know I dig AR in genera, and Live AR in particular. This implementation from a shopping center in Australia is a nice way to enable kids to engage in a lively AR experience that they can then share via social media.
The experience, from Brisbane-based digital signage integrator Prendi, features a large monitor screen where kids and those around can view the action. It's unclear if there is true motion-based interactivity, or just the illusion of it.
A client of ours is testing a solution for a major kids retail brand today that enables onscreen characters and elements to react to kids movement.
We'll share the results of the test when we have them.
How might your brand use Live AR? How can it engage your target consumer and enliven their interactions with you? It's the wave of the future - and you don't want to miss out.