I guess it's just a 'Star Trek' kind of week around here.
First, that funny teleportation prank designed to promote the DVD release of 'Star Trek Into Darkness'.
And now, a new YouTube series from Sulu-turned-soc-net-celeb.
I met George Takei at a luau in Kauai last November - super great guy.
And I'm glad to see him continue to conquer the socialsphere, this time through a branded content initiative from AARP. Heck, he even works in a jab at William Shatner.
This new project is meant to expand AARP's reach with both older audiences (who make up the fastest growing segment of social media users) and young.
But what's your take on 'Takei's Take': "Oh My," or "Oh Brother"?
Do you think this works? Do you think it will help with AARP's brand positioning?
How are you & your brand/clients using online video?
Please let us know!
And read more about the series, here.
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