GEN WOW: The Latest In Digital Marketing, from the Author of BRANDING UNBOUND, and THE ON-DEMAND BRAND

Amazon Now Offers Alerts for My New Book, 'The On-Demand Brand'

Amazon has posted the official sales page for THE ON-DEMAND BRAND, which looks to have an official debut on May 1. You can sign up to be notified when the item becomes available for pre-order, here.

Note that the listed subtitle is incorrect (the book cover image shows the correct subhead; word has it the post will be corrected soon). 

I'll let you know when the websites for B&N and Borders posts the book, too.

----------------------------------------------------------------------

BRANDING UNBOUND WAS JUST THE BEGINNING:

>>> CLICK HERE FOR A FIRST LOOK <<<

My Exclusive Interview with ADWEEK's 'Creative Director of the Decade'

You'll want to check out my exclusive interview with Alex Bogusky, ADWEEK's Creative Director of the Decade, in my new book, THE ON-DEMAND BRAND (AMACOM, April, 2010), which hits stores in April. Bogusky talks about his creative approach doing "whatever it takes" to make his clients famous in the digital age.

You'll also go behind the scenes with Derek Robson, managing partner of Goodby, Silverstein & Partners, ADWEEK's Agency of the Decade, as he talks about Goodby's efforts to reinvent itself for the on-demand era.

And you'll get the inside scoop on ADWEEK readers Super Bowl Spot of the Decade, "Free Doritos," from the guys who created it - and a whole lot more.

Okay, that's enough shameless self promotion for today.

Check out the book, here.

And check out ADWEEK's Best of the Decade report, here.

----------------------------------------------------------------------

BRANDING UNBOUND WAS JUST THE BEGINNING:

>>> CLICK HERE FOR A FIRST LOOK <<<

HP Sends Celebs Scaling Mt. Kilimanjaro to Raise Funds For Global Clean Water Crisis

HP's hoping to reach new heights with an ambitious, star-studded initiative designed to raise awareness and funds to fight the global clean water crisis.

Summit on the Summit is a project that will send music star Kenna, Jessica Biel, Elizabeth Dole and other celebrities, activists and notables climbing the 19,340 feet of Mt. Kilimanjaro. Along the expedition, the team will use HP computers to blog, tweet and post video about the ascent, all of which users can follow at the summitonthesummit.com website.

You'll want to check out the site, from Goodby and Number 9. It scales the height of Kilimanjaro to nice effect. During the climb, which begins January 7, users will be able to scale the mountain with the team, and check out video posts and other content based on the team's actual position.

Users can also buy gear and sponsor a foot of the climb to raise money to get clean drinking water to those in need. (Full disclosure: Our agency is working on facets of this campaign.)

Check it all out, here.

----------------------------------------------------------------------

BRANDING UNBOUND WAS JUST THE BEGINNING:

>>> CLICK HERE FOR A FIRST LOOK <<<

Back from Digital Hollywood

Just don't call us the Digital Hollywood Squares.

I was in Santa Monica this week to participate in a panel discussion on games as an advertising and marketing platform for entertainment and consumer products brands.

It was a lively discussion with executives from several of the online and mobile gaming outfits, and hosted by James Green, CEO of Giant Realm. Great group of people, and an interesting debate.

Some really intelligent (and funny) people aboard - which made it feel like a game show.

Peter Marshall, eat your heart out.

Read more, here.

-----------------------------------------------------------------------

BRANDING UNBOUND WAS JUST THE BEGINNING:

>>> CLICK HERE FOR A FIRST LOOK <<<

-----------------------------------------------------------------------

Quick Links:

BRANDING UNBOUND: THE BLOG - The latest in mobile marketing
BRANDING UNBOUND The Book
ADWEEK Magazines Excerpt
Rick Mathieson.com

See Rick at DTC Fall Conference: Top Digital Marketing Trends for Pharma Marketing in 2010

DTC's is having a decidedly tough year, what with the economy, reform measures like the "Just Say No To Drug Ads Act" and other reform measures, and new FTC rulings of search engine marketing and social networking.

So on Thursday, I'm going to be addressing the second day of the Fall DTC conference on ways to leverage the power of digital to reach consumers in amazing new (and highly ethical) ways.

This is the second time the conference has asked me to speak, and if it's anything like last time, it should be a lot of fun. Read more about the conference, here. 

-----------------------------------------------------------------------

BRANDING UNBOUND WAS JUST THE BEGINNING:

>>> CLICK HERE FOR A FIRST LOOK <<<

-----------------------------------------------------------------------

Quick Links:

BRANDING UNBOUND: THE BLOG - The latest in mobile marketing
BRANDING UNBOUND The Book
ADWEEK Magazines Excerpt
Rick Mathieson.com

First Look: The Cover of My New Book, 'The On-Demand Brand'

Forgot to mention that during my speaking engagement at the Global Retail Executive Council at CTIA this week, I was able to share the first glimpse of the cover art for my new book, THE ON-DEMAND BRAND (Amacom/McGraw-Hill, Spring, 2009). Be sure to read all about the book, here. 

-----------------------------------------------------------------------

BRANDING UNBOUND WAS JUST THE BEGINNING:

>>> CLICK HERE FOR A FIRST LOOK <<<

-----------------------------------------------------------------------

Quick Links:

BRANDING UNBOUND: THE BLOG - The latest in mobile marketing
BRANDING UNBOUND The Book
ADWEEK Magazines Excerpt
Rick Mathieson.com

Josh Bernoff Interviews Seth Godin; I Interview Them Both

Interesting interview over at AD AGE today. Josh Bernoff, co-author of Groundswell: Winning in a World Transformed by Social Technologies, interviews Seth Godin of well, the Seth Godin Collection, on blogging.

It's a special treat for me, not just because I blog, but because I've conducted a number of interviews with Seth over the years, including a special Q&A interview with Seth on his views about mobile marketing, for my book BRANDING UNBOUND.

And, as it happens, I interview Josh about social media - the benefits and dangers thereof - as part of my upcoming book, THE ON-DEMAND BRAND.

The AD AGE piece is a exchange between the two of them, with some nice insights from the King of Blogging. Enjoy.

-----------------------------------------------------------------------

BRANDING UNBOUND WAS JUST THE BEGINNING:

----- CLICK HERE FOR A FIRST LOOK -----

-----------------------------------------------------------------------

Quick Links:

Generation Wow: Expanding the conversation to multi-platform marketing
BRANDING UNBOUND The Book
ADWEEK Magazines Excerpt
Rick Mathieson.com

HP Launches Blog Printing Service

HP wants to help bring your blog from pixels to print.

The computing giant has launched a new branded utility called HP Blog Printing that enables bloggers to place a print button on their blogs, which then formats the blog for printing so readers can take the blog and go. (Full disclosure: HP is a client.)

The app is available as a plug in for Movable Type, Word Press and E Blogger.

Read more about it here.

Quick links:

BRANDING UNBOUND The Blog
BRANDING UNBOUND The Book
ADWEEK Magazines Excerpt
Rick Mathieson.com

 

Gartner: Blogging 'Set To Peak Next Year'

Really? Already?

According to the BBC, Gartner analysts are predicting that the number of blogs will level out at about 100 million – and that the first 200 million people have already stopped writing their blogs.

Gartner's on a tear with amazing predictions. It was reported yesterday that Visa will be the last major release of Windows.

On the whole blogging thing, Gartner analyst Daryl Plummer says people who are into blogging are either really into it, or have become bored and moved on - presumably to podcasts, video or something else entirely.

Then again, you read a blog to get that information.

Quick links:

BRANDING UNBOUND The Blog
BRANDING UNBOUND The Book
ADWEEK Magazines Excerpt
Rick Mathieson.com

New Pew Report On Blogging

Now for news on blogs and the blogging bloggers who blog them.

The folks at the Pew Internet & American Life Project have a new report on the state of blogging. It finds that 12 million American adults, or 8% of adult Internet users, now post their own blogs. About 5% of those blogs are on business (the biggest segment is politics, at 11%.)

Meanwhile, up to 57 million people, or 39% of the online population, now reads blogs. That's a far cry from spring, 2005, when I was working on my book, BRANDING UNBOUND. At that time, Pew reported that only about 7% of adult Internet users had created blogs, and only 27% had ever read one. In fact, despite the fact that "blog" was the "word of the year" in 2004, by spring 2005, 62% of US Internet users had no idea what a "blog" was. How quickly things change.

GENERATION WOW

NBC, CBS News Get Blog Happy

I guess NBC's Brian Williams has started posting 1-2 minute video blogs (or vlogs), adding to his "traditional blog, "The Daily Nightly," which he's been posting since May of last year. The effort may be a response to reports that CBS Nightly News's new anchor Katie Couric, will begin blogging this fall.

Personally, I don't see the real value of blogs from broadcast newscasters. They're usually just promotions of their upcoming nightly broadcast, and sometimes just a "behind-the-scenes-newsroom" kind of thing. But nowadays, you pretty much have to do it.

GENERATION WOW