HP TV Spot Sparks Sentimentality—And Forgetfulness (Podcast)

Daddy_daughter

Rick & Rick talk about sentimental TV spots and it sparks a senior moment when they can't quite remember the name of a certain song from years gone by.

RICK & RICK CAN'T REMEMBER

>>CLICK HERE TO LISTEN ON ITUNES<<

(Approx. 3 min)

 

For More on Rick & Rick:

Rick mathieson bxw

 

 

 

 

Rick Mathieson

 

Rick Wootten bxw

 

 

 

 

Rick Wootten

 


Marketing 'It': From Viral Outdoor to Virtual Reality & Beyond (Podcast)

Marketing it the movie
"It" is a hit. 

But why? In a podcast recorded during the movie's big opening weekend, Rick Mathieson and Rick Wootten talk about marketing campaign behind "It," which includes an ambitious VR experience, guerrilla marketing and more.


But was any of it even necessary? Or was this a movie that was just destined to make a killing? 

RICK & RICK RULE THE WORLD: MARKETING 'IT'

CLICK HERE TO LISTEN ON ITUNES

(Approx. 8 min)

For More on the Ricksters:

Rick Mathieson

Rick Wootten

GENWOW Blog


'PEAK MILLENNIAL' & THE 'FUR BABY' ECONOMY (PODCAST)

Pets

Ah, Millennials.

As Rick & Rick continue their rants, raves and ruminations on marketing, media and popular culture, they turn their attention to a recent ADWEEK article citing research that finds 44% of Millennials think of their pets as 'starter children.'

Anyone who's ever had a child knows just how naive that is, of course. But you can't fault younger Millennials for being clueless about something they haven't yet experienced. 

You can, however, fault self-styled marketing gurus who claim there's somehow some secret to marketing to this demographic that only they can reveal.

By now, most marketers understand that demographics are growing increasingly irrelevant. Technology now allows us to target the consumers most likely to purchase our products, regardless of superficial categorizations based on age.

As Fiona O'Donnell, Senior Lifestyle & Leisure for research firm Mintel once put it so well:

Companies or brands that successfully market to Millennials are ones that recognize that there is no such thing as a 'Millennial'—just individuals or groups of individuals who are at a similar life stage and have lived similar experiences. They want to be treated for who they are, rather than lumped together and labeled.

That's not to say those shared life experiences aren't important or leverageable. But ultimately, like all individuals, they want what they want, no matter their ages.

Of course, that doesn't mean Rick Mathieson and Rick Wootten aren't going to have a little fun at their (and the so-called gurus') expense.

The Ricktators sound off here:

RICK & RICK RULE THE WORLD: 'PEAK MILLENNIAL' & THE 'FUR BABY' ECONOMY

LISTEN ON iTUNES

(Approx. 5 min)

For More on the Ricksters:

Rick Mathieson

Rick Wootten

GENWOW Blog


Video Game Movies & Robot Buddhist Priests (Rick & Rick Podcast Ep 1/Pt 1)

 

Rick&Rick-masthead

 

Welcome to 'Rick & Rick Rule the World!'

In this all-new Gen Wow iTunes podcast series, everybody's favorite Rickheads rant, rave and otherwise ruminate on whatever's hitting their Geeks-&-Mad Men radars these days.

Our Ricks include Rick Mathieson—writer, author and executive creative director at iMathieson, and Rick Wootten—vice president of marketing and sales operations at 24/7.

Their mission: To share a little of their ongoing stream-of-consciousness about all things cool in movies, TV shows, comics, video games, media, marketing and advertising. You name it, they've probably got something to say about it. Either way, it's going to be fun.

All the Ricksomeness starts here:

RICK & RICK RULE THE WORLD: VIDEO GAME MOVIES & ROBOT BUDDHIST PRIESTS (EP1/PT 1) ON ITUNES  (6 MIN)

 

 

 

 


McDonald's Turns Drink Trays into iPhone Boom Boxes (Video)

We're McLovin' this new promotion from Mickey D's, which turns their recyclable drink trays into boom boxes for  your iPhone.

It's not the first time this has been done, of course—Coca-Cola once famously turned a magazine print ad into a speaker system for mobile phones as well. But that doesn't make McDonald's promo any less fun (our loud).

Read more, here.

Learn more about iMathieson

Join our LINKEDIN GROUP

Like us on Facebook

Follow us on Twitter

Listen in on iTunes


ARKit AR-Enabled Dance Practice (Video)

A simple, smart application of AR to learn how to do something we personally have had no hope of learning through any other mechanism thus far.

This particular effort uses Apple's ARKit, and so far at least, it looks promising. Though they could go ahead and just add an option for two left feet for us.

Read more here.

Learn more about iMathieson

Join our LINKEDIN GROUP

Like us on Facebook

Follow us on Twitter

Listen in on iTunes


Share a (Personalized) Coca-Cola Video and a Smile

Talk about a Coke and a smile.

Longtime readers know we're huge fans of Coca-Cola marketing (though we're NOT happy to hear Coke Zero is getting replaced by Coke Zero Sugar ... but we digress).

Check out this new website, where you can enter a friend's first name and send a personalized video to them. Coke created 1,000 custom videos for the effort, from Ashley to Abdullatif and beyond. There's even a song if they haven't added a name you're looking for yet.

We know "Open Happiness" is long gone, but this would have fit perfectly.

Learn more about iMathieson

Join our LINKEDIN GROUP

Like us on Facebook

Follow us on Twitter

Listen in on iTunes


Robot Colonel Sanders Isn't The Only New KFC Freakiness (Video)


From the WTF Dept: There's a National Fried Chicken Day.

From the WTF Dept: There's a al Fried Chicken Day.

Oh, and this Funny or Die video captures what happens when a robot Harland ("Human Assisted Animatronic Linguistic Networked Device") Sanders takes orders at the drive-thru to celebrate.

Still, as strange as it may seem, this isn't even KFC's oddest promotion.

Yesterday it was reported KFC has a new Colonel Sanders smartphone (insert your own "finger clicking good" joke here).

And let's not forget the Colonel Sanders superhero comics from DC.

As if we could ever unsee them.

Learn more about iMathieson

Join our LINKEDIN GROUP

Like us on Facebook

Follow us on Twitter

Listen in on iTunes


Win Free Beer with Amstel's 'Snatch' AR Game (Video)

It's like Pokémon Go - with beer.

Dutch beer brand Amstel has teamed up with mobile AR treasure hunt app Snatch to give away 10,000 free pints to people who "snatch" and hold onto their prizes for up to six hours.

Oh, and in addition to the free beer, there are 20 bikes at stake—and three trips to Amsterdam.

They had us at "AR" and "beer," but those will work, too. 

Learn more, here.

 

Learn more about us: iMathieson

Join our LINKEDIN GROUP

Like us on Facebook

Follow us on Twitter

Listen in on iTunes


'We're the Superhumans' Wins Film Grand Prix (Video)

This short film for last year's Paralympics is phenomenal (wait 'til you see the long jump at the end). Amazing stuff from all - onscreen and off - and one kick-ass Film Grand Prix winner.

Join our LINKEDIN GROUP

Like us on Facebook

Follow us on Twitter

Listen in on iTunes