'Drive Through' Goes Luxury When Volvo Becomes a Roaming Restaurant (Video)

Talk about a night out on the town.

The Volvo XC90 becomes a roving restaurant in Tokyo for this luxurious take on drive-thru dining. It's just the latest in a number of adverstunts that have included things like a pop-up hotel in Sweden.

Read more about Volvo's "All-Star Restaurant," here.


'Ghostbusters' Hyper-Reality Gameplay from THE VOID Looks Hyper-Cool (Video)

 

It's hard not to get amp'd over this trailer for the "Ghostbusters: Dimension" AR game.

I can't tell how much of this is just video or actual game play, but if it's anything like this promo fro THE VOID and Sony Pictures, this game looks hyper-righteous.

It's important to understand that THE VOID develops experiences at specific venues, versus video games for home.

This is a critical difference, since the experience can be controlled within a locked environment. As the New York Times reported a couple weeks ago, THE VOID has also developed a vest that provides smells and haptic feedback within game play.

It also makes up for the lack of interest consumers seem to have over buying AR & VR gaming equipment for home.

It is interesting how Wired ad the NYT call this VR; from this video at least, it appears to be AR-based, which helps explain how people move about without the disorientation that comes with VR goggles.

THE VOID, of course calls it "hyper reality."

We'll go with that, just so long as it's as fun as it looks.


Toyota's Immersive Theater Experience, Starring Milla Jovovich (Video)


A new effort to launch the Toyota C-HR features an immersive, interactive  theater experience that secretly films participants and their reactions.

The idea: to drive home the notion of finding the perfect flow.

According to Creativity, the idea behind "The Night That Flows" is meant to highlight the C-HR's "design pillars' - sound, design, and driving dynamics.

We just think it's cool.


'The Call' - Send Personalized Videos About The Dangers of Driving High (Video)


This is an excellent new personalized video campaign from Drug Free Kids Canada.

Parents can send personalized videos warning against driving while high to their kids. Just as the onscreen character is receiving text messages from their parents wondering where they are, kids receive similar texts from their parents.

It's a great conversation starter, and it joins a long list of brands using it for highly personalized video messages (see The On-Demand Brand for more). But here, it's put into service for a very good cause. Kudos to all involved.

Read more about "The Call That Comes After," here.

 


Headset Removal: Google Research Gives You Your Face Back in VR

Hungering for a little face time while in virtual reality?

Here are some fun, but currently impractical, ways to let others see what you're experiencing in virtual reality—and even see your face.

Think green screen and 3D scans. You won't bother to try this at home, folks. But someday...

Read more, here.

 


Meet AI-Powered, Voice-Interactive Barbie (Video)

 

She's 58-years-old, and she's already been a police officer, an astronaut, and the President of the United States, too.

But now, Barbie's a voice-interactive hologram. So that's fun.

From the looks of it, her mannerisms seem oddly modeled off of the sisters in "Frozen." She's also imprisoned in a box, so you just sort of look at her. She can change nationality with the snap of her fingers, though. So that's cool.

Still, all that voice interaction may come with some privacy concerns, however. But relax: Wired reports that the system uses 256-bit encryption and follows FTA guidelines.

So you can get back to talking to her as she prances around ... inside a box.

Maybe that's why Ken's nowhere to be found.


'Field Trip to Mars' Features Goggle-Free, VR-Enabled School Bus (Video)

 


After winning a Cannes Lion last summer, word's out that Lockheed Martin's 'Field Trip to Mars' is up for Creativity's A-List Awards. Well worth taking for a spin.


Hear The Love? This TV Spot Reveals if You Need a Hearing Aid (Video)

 


"Does Love Last Forever" is a hearing test disguised as a TV commercial. Will it top the brilliant UHAC "Hidden Hearing Test" spot from 2013? Let us know your thoughts—and the results of your test.


'Rings' Video Scares the Living Daylights Out of Shoppers (Video)


Still loving this adverprank promoting 'The Ring' sequel. Fans of the franchise are very familiar with its "First you watch it, then you die" conceit—though this would freak even those without the backstory.  Sure, it's no "Devil's Due" or 'Telekinetic Coffee Shop," but it gets the neck hair bristling just fine.