First there were the NFC-powered album covers that enabled you to tap your mobile against the jacket and bring up a website featuring one of her singles. Now, Beatie Wolfe has launched a augmented reality live streaming experience promoting her latest album, Raw Space.
You gotta love these April Fools Day pranks from Mickey D's and others (scroll down for more). For more on these and other brand goofing for April 1, 2017, check out Adweek's roundup here and The Verge's recap (including Snapchat's brilliant Instagram filter), here.
It's hard not to get amp'd over this trailer for the "Ghostbusters: Dimension" AR game.
I can't tell how much of this is just video or actual game play, but if it's anything like this promo fro THE VOID and Sony Pictures, this game looks hyper-righteous.
It's important to understand that THE VOID develops experiences at specific venues, versus video games for home.
This is a critical difference, since the experience can be controlled within a locked environment. As the New York Times reported a couple weeks ago, THE VOID has also developed a vest that provides smells and haptic feedback within game play.
It also makes up for the lack of interest consumers seem to have over buying AR & VR gaming equipment for home.
It is interesting how Wired ad the NYT call this VR; from this video at least, it appears to be AR-based, which helps explain how people move about without the disorientation that comes with VR goggles.
THE VOID, of course calls it "hyper reality."
We'll go with that, just so long as it's as fun as it looks.
This is an excellent new personalized video campaign from Drug Free Kids Canada.
Parents can send personalized videos warning against driving while high to their kids. Just as the onscreen character is receiving text messages from their parents wondering where they are, kids receive similar texts from their parents.
It's a great conversation starter, and it joins a long list of brands using it for highly personalized video messages (see The On-Demand Brand for more). But here, it's put into service for a very good cause. Kudos to all involved.
Read more about "The Call That Comes After," here.