"Sharknado 2: The Second One" touches down Wednesday - and Syfy has teamed up with Philips to make it even more ridiculous.
Through a special mobile app called Syfy Sync and the Philips Hue connected lighting system, you can augment the viewing experience with lighting effects at key moments in the show (see Mashable video above).
My take: It sure seems like a lot of trouble. But it could be just the ticket at viewing parties for what is surely going to be the grown-worthy laugh fest of the summer.
I just wish FX would do something like this for "The Strain" - where it could actually add a whole new layer of tension.
I'm digging this vision video from augmented reality player Metaio, which foresees a world where thermal heat scanning wearables enable users turn any surface into an interactive touch screen interface.
Think of the implications for communications, and then think further. Gaming, mixed reality movies and shows, layered brand experiences. Entire environments and cross-reality social media, activated and annotated by a simple touch.
Are you ready for some (of that other kind of) football?
This branded augmented reality game from Brazil-based fast fooder Giraffas looks like a kick. It turns food trays into AR soccer (or "football") fields. Using an app on your iPhone, you can flick the ball at an onscreen goal keeper to see if you can score.
Best of all, players can chide competitors through social media.
Hey, if you're flying down to Brazil for FIFA World Cup 2014 next month, you're going to need to eat sometime, right?
And we aren't just talking photos from say, Instagram, here - it could be a message from a friend, a fun quote, a comic strip, today's weather - or really anything at all.
It's a cool concept called a Paulig Muki (by way of Creativity). And it's an experiment from TBWA for Helsinki coffee brand Paulig that uses heat from coffee and a mobile app to produce a picture on the side of the mug.
Making each new cup of Joe a new experience. Which is sure to bring a smile to your mug - or something else entirely - every single morning.