RICK MATHIESON: GENWOW.COM

May Mobile Marketing Roundtable (Pt 1): How AMEX Banks on Mobile Marketing

I'll just come out and say it: Friday's GEN WOW Mobile Marketing Roundtable was nothing short of awesome.

Three of my favorite people in mobile marketing teamed up to answer questions on the quickly evolving world of mobile + social + local + retailing + pop culture and more.

On hand: Julie Fajgenbaum, vice president of brand and social media for American Express; Rachel Pasqua, director of mobile for New York  City-based digital marketing powerhouse Organic; and Dorrian Porter, CEO of mobile marketing phenom Mozes, a longtime sponsor of this blog.

All this week, I'll post excerpts from this wide-ranging new roundtable, which spans mobile apps vs. mobile web; Facebook's prospects for monetizing the mobile channel; the future of social television and much, much more. 

Up first: Fajgenbaum, who gives us the scoop on AMEX Sync, which offers card members discounts for tweeting advertised hashtags; strategies for fighting "showrooming" - the dynamic where consumers go to stores to see products but then order via mobile phone - and how mobile + Jay-Z = astonishing success.

MOBILE MARKETING ROUNDTABLE (PT 1): JULIE FAJGENBAUM: HOW AMEX BANKS OF MOBILE MARKETING

(11:09)

Use the Player or click here to listen to MOBILE ROUNDTABLE PT 1: JULIE FAJGENBAUM - HOW AMEX BANKS ON MOBILE MARKETING

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“Through persuasive arguments and Q&A's with the major players in advertising, Mathieson makes an excellent case for greater creativity and outside-the-box thinking backed up with solid ideas."

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iPhone Mobile Hologram Display (Video)

 

You've seen augmented reality on the iPhone - but what about holograms?

This diorama display concept video from Mike Ko offers up a vision for what may one day be (but don't hold your breath). Just imagine the possibilities for games, videos, advertising and more.

Read more here.

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>> AVAILABLE EVERYWHERE BOOKS ARE SOLD <<<

  "... EXCELLENT ..."

 

“Through persuasive arguments and Q&A's with the major players in advertising, Mathieson makes an excellent case for greater creativity and outside-the-box thinking backed up with solid ideas."

Publisher's Weekly

 

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Ford Pinball Park (Video)

 

Call it a bit of pinball wizardry inspired by the perils of parking on a busy street.

This impactful little DOOH effort from Ford illustrates the brand's active park assist technology.

It's no Tic Tac Bad Breath or TNT Street Drama, but it's fun in its own right - and it does drive home its point.

Like Bad Breath, this initiative was activated in Paris. Which makes me wonder if there is any cultural insight into how brands market in France. Both used humiliation to reward passersby.

Kinda makes you wonder what it takes to cut through le pagaille.

Read more here.

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>> AVAILABLE EVERYWHERE BOOKS ARE SOLD <<<

  "... EXCELLENT ..."

 

“Through persuasive arguments and Q&A's with the major players in advertising, Mathieson makes an excellent case for greater creativity and outside-the-box thinking backed up with solid ideas."

Publisher's Weekly

 

>>> IN STORES NOW: ORDER YOUR COPY HERE <<<

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Author Rick Mathieson Takes on Top Digital Trends At Visual Media 2012 in SF

I'm looking forward to my talk at Visual Media 2012 next week in San Francisco.

It looks like a fantastic agenda, and I'm amped about being invited to speak

Read more here.

 

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>> AVAILABLE EVERYWHERE BOOKS ARE SOLD <<<

  "... EXCELLENT ..."

 

“Through persuasive arguments and Q&A's with the major players in advertising, Mathieson makes an excellent case for greater creativity and outside-the-box thinking backed up with solid ideas."

Publisher's Weekly

 

>>> IN STORES NOW: ORDER YOUR COPY HERE <<<

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Author Rick Mathieson to Talk Digital Marketing at Marketing Edge 2012, Feb 14

Can't wait for next week's big Marketing Edge 2012 in Houston, where I'll be talking trends in social media, mobile marketing, branded games, augmented reality & more!

If you're in the area, this is one event you won't want to miss - not just because of me. Take a look at the great line up here, and get your tickets today.

Enter: The QR Code Condom (Video)

The Sex Profile from ESTER on Vimeo.

"How are you getting laid this summer?"

As Bangstyle reports, that's the question posed by the Stockholm County AIDS prevention program in a promotion last summer in a campaign, aimed at young singles, that makes sex a lot more social. 

As part of the effort, 50,000 condoms were given way, each with a wrapper that featured a QR code leading to an app website called The Sex Profile.

Couples were invited to turn on the app and place the phone on the bed. The app then measure things like rhythm, sound, duration, cuddling and so on, to determine the partners' sexual style and preferences, which were then posted to the website where users could measure how they compare. Essentially, a score for your score, so to speak - with the added bonus of encouraging safety.

Very creative - not to mention, er, viral.

But what's your view - too salacious by half? Or a new way to make fornicating more fun?

Read more about the effort, here.

2011 Doritos Super Bowl Ad Winners Meet, Fall in Love & Collaborate on 2012 Spot

 

A lot of people love Doritos' annual "Crash The Super Bowl" fan-created TV commercial contest.

Two winners of last year's fell in love with each other, instead. And they're back with one of this year's five finalists.

As ABC News is reporting, Tyler Dixon - the finalist who made licking your buddy's fingers acceptable when there's Doritos dust involved - and Heather Kasprzak, whose birthday wishes included a dancing Doritos-loving robot - met at last year's Super Bowl and fell in love.

And they've already got a baby: 'Dog Park,' one of five finalists of this year's contest.

If they win, they'll split a cool $1 million (wedding ring, anyone?) and the chance to work with SNL's Andy Samberg and his production company Lonely Planet (click here for the back story).

What's your take? Does 'Dog' beat 'Fingers' or 'Birthday?'

And how does it compare to the rest of this year's finalists?

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  "... EXCELLENT ..."

 

“Through persuasive arguments and Q&A's with the major players in advertising, Mathieson makes an excellent case for greater creativity and outside-the-box thinking backed up with solid ideas."

Publisher's Weekly

 

>>> IN STORES NOW: ORDER YOUR COPY HERE <<<

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Q&A: The New 'TV Dinner' iPad App & The Secret to Social TV

Move over, Miso - there's a new social TV app in town.

In an exclusive Q&A interview with Circ.us co-founders John Swords & Adam Broitman, we hear about their new venture - an iPad app called 'TV Dinner' that will be food for thought for anyone considering the rapidly evolving world of social TV. 

Along the way, we'll discuss how a social television platform like TV Dinner compares and contrasts to two notable initiatives that will hit the zeitgeist come February 5.

Namely, the 1/3 of all of this year's Super Bowl television spots that will use Shazam to enable viewers to respond to commercials during the show, and a social TV app from Chevy that is sure to make a big splash during the game. 

Q&A: The New 'TV Dinner' iPad App & The Secret to Social TV

(12:34)

Use The Player or Click Here to Listen to GEN WOW: TV Dinner Interview

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>> AVAILABLE EVERYWHERE BOOKS ARE SOLD <<<

  "... EXCELLENT ..."

 

“Through persuasive arguments and Q&A's with the major players in advertising, Mathieson makes an excellent case for greater creativity and outside-the-box thinking backed up with solid ideas."

Publisher's Weekly

 

>>> IN STORES NOW: ORDER YOUR COPY HERE <<<

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'Dance Cam' Mobile App Lets Your Create Music Videos on Your Phone

 

There are few things more entertaining (and, often, disturbing) than watching folks dance on the Xbox Kinect system on games like Dance Central.

For those tapping their toes until Dance Central 2, there's a new app from AKQA called Dance*Cam, which lets you create your own music videos on the fly.

In fact, if your video looks especially fly, you can upload it to Facebook and challenge a friend, where two videos are mashed into one so others can vote on who busts a move best.

In my book THE ON-DEMAND BRAND, I look at how AKQA creates such amazing mobile apps for clients like Microsoft, Nike, Visa, Coca-Cola and many more. You can hear to excerpts from an interview with AKQA CEO Tom Bedecarre for the book (Part 1, Part 2, Part 3, Concl), where he talks about the agency's philosophy and approach to creating compelling brand experiences through digital channels.

What's your take? The perfect way to promote Dance Central 2?

Serious blackmail material?

Or both?

Read more here.

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>> AVAILABLE EVERYWHERE BOOKS ARE SOLD <<<

  "... EXCELLENT ..."

 

“Through persuasive arguments and Q&A's with the major players in advertising, Mathieson makes an excellent case for greater creativity and outside-the-box thinking backed up with solid ideas."

Publisher's Weekly

 

>>> IN STORES NOW: ORDER YOUR COPY HERE <<<

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Google Wants to Rock, Tilt & Roll Your World in New Branded Game

 

Google wants you to go ga-ga over its new game.

But the viral video promoting it is as cool – or cooler – than the game itself.

The search giant-cum-social-network is launching Google+ Games with a new curio that cubifies Google Maps so you can tilt and roll a ball to its destination.

 

But cool as it is, the programming can't possibly be as complex as the physical cube created to promote the game, shown in this innovative viral video.

Which looks more fun to you: The videogame or the physical game promoting it?

Read more here.

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>> AVAILABLE EVERYWHERE BOOKS ARE SOLD <<<

  "... EXCELLENT ..."

 

“Through persuasive arguments and Q&A's with the major players in advertising, Mathieson makes an excellent case for greater creativity and outside-the-box thinking backed up with solid ideas."

Publisher's Weekly

 

>>> IN STORES NOW: ORDER YOUR COPY HERE <<<

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