You might say Mozes is on a rock-n-roll these days.
Within just the last few weeks, Wired ran a feature on how the Palo Alto, Calif-based Mozes powers Umphrey’s McGee’s interactive UMBowl, a concert series that enables fans to shape the concert – in real time – using their mobiles phones.
And just this last week, The Silicon Valley Business Journal ran a profile on the company, which focuses on mobile engagement at live events for brand clients such as Coca-Cola, Ford Motor Company and Rock The Vote, among many others.
In part three of the May 2012 GEN WOW Mobile Marketing Roundtable, we get the inside scoop from founder Dorrian Porter (full disclosure: A longtime friend, client, and sponsor of this blog), on how brands are leveraging the power of mobile at the all-important "point of inspiration."
MOBILE ROUNDTABLE (PT 3): MOZES ROCKS THE MOBILE REVOLUTION
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“Through persuasive arguments and Q&A's with the major players in advertising, Mathieson makes an excellent case for greater creativity and outside-the-box thinking backed up with solid ideas."
I'll just come out and say it: Friday's GEN WOW Mobile Marketing Roundtable was nothing short of awesome.
Three of my favorite people in mobile marketing teamed up to answer questions on the quickly evolving world of mobile + social + local + retailing + pop culture and more.
On hand: Julie Fajgenbaum, vice president of brand and social media for American Express; Rachel Pasqua, director of mobile for New York City-based digital marketing powerhouse Organic; and Dorrian Porter, CEO of mobile marketing phenom Mozes, a longtime sponsor of this blog.
All this week, I'll post excerpts from this wide-ranging new roundtable, which spans mobile apps vs. mobile web; Facebook's prospects for monetizing the mobile channel; the future of social television and much, much more.
Up first: Fajgenbaum, who gives us the scoop on AMEX Sync, which offers card members discounts for tweeting advertised hashtags; strategies for fighting "showrooming" - the dynamic where consumers go to stores to see products but then order via mobile phone - and how mobile + Jay-Z = astonishing success.
MOBILE MARKETING ROUNDTABLE (PT 1): JULIE FAJGENBAUM: HOW AMEX BANKS OF MOBILE MARKETING
“Through persuasive arguments and Q&A's with the major players in advertising, Mathieson makes an excellent case for greater creativity and outside-the-box thinking backed up with solid ideas."
Missing the whole point of Pinterest? That might not (just) be social media fatigue.
You're probably just a dude.
Much like Facebook, Pinterest appears to mostly appeal to girls and women.
This nicely crafted YouTube motion graphic from MDG Advertising (by way of SocialTimes) breaks it down for us, and offers some insights into how brands can use it.
Judging soley based on this, however, one could be forgiven for walking away believing the whole point of Pinterest is to promote products you like by "pinning," "repinning" and building "boards" - ie, giving away your time and personal prestige by promoting Corporate America's products ... for the fun of it.
There must be more to it that that, of course. The fact that Pinterest is the fastest social network to top 10 million users means there must be something powerful and compelling about it.
At least, that's how this Dude sees it - even if the appeal escapes me.
“Through persuasive arguments and Q&A's with the major players in advertising, Mathieson makes an excellent case for greater creativity and outside-the-box thinking backed up with solid ideas."
“Through persuasive arguments and Q&A's with the major players in advertising, Mathieson makes an excellent case for greater creativity and outside-the-box thinking backed up with solid ideas."
Kit Kat and Pepsi want to get a little more personal with you.
In my book THE ON-DEMAND BRAND, I discuss how important it is to accentuate the POS-itive in digital marketing - "P" for personalizable; "O" for ownable; and "S" for sharable.
Old Spice Guy is just one of the higher profile examples of this notion - personalizing video snippets to address individual consumers (well, influencers in that campaign).
Now, JWT is showcasing new campaigns from Kit Kat and Pepsi that take a page from that playbook.
In Kit Kat's case, it was a recent initiative in Milan that enabled consumers who Liked the brand to get caricatures created of them, that they could then share with friends.
Meanwhile, in an upcoming campaign, Pepsi will have comedians impersonate consumers who Like the brand, based on there sure-to-be-embellished Faceboo profiles - which should be a lot of fun.
What's nice here is that these efforts are aimed squarely at everyday consumers (even though the Pepsi promo seems to indicate otherwise) - versus the digerati.
Will they spread like Old Spice Guy? Time - and some serious sharing - will tell.
“Through persuasive arguments and Q&A's with the major players in advertising, Mathieson makes an excellent case for greater creativity and outside-the-box thinking backed up with solid ideas."
Forbes posted this YouTube video interview with Dennis Crowley, in which he talks about the future of location.
It's interesting to hear his comments today against the context of this source interview for my book, THE ON-DEMAND BRAND, in which I interviewed Crowley on the eve of Foursquare coming out of beta.
Comparing the two interviews illustrates the evolution of location-based marketing - where it is now, where it's been, and where it may very well go next.
DENNIS CROWLEY: CHECKING-IN WITH THE MAYOR OF COOLVILLE - BACK AT THE BIRTH OF FOURSQUARE
“Through persuasive arguments and Q&A's with the major players in advertising, Mathieson makes an excellent case for greater creativity and outside-the-box thinking backed up with solid ideas."
Can't wait for next week's big Marketing Edge 2012 in Houston, where I'll be talking trends in social media, mobile marketing, branded games, augmented reality & more!
If you're in the area, this is one event you won't want to miss - not just because of me. Take a look at the great line up here, and get your tickets today.
Is it time to hang up the Mustafa machine for good, for goodness sake?
Old Spice is decking the halls with yet another outing in this aging campaign. And in what has become expected of the Old Spice/W + K partnership, it's another winner.
You know the drill, of course: Old Spice Man delivers personalized video clips to bloggers and other digerati. And this time out, it's all part of a push from Mustafa to bring gifts to all 7 billion people on Earth, one at a time.
Alas, it only feels like he's already done 7 billion videos.
But so far this looks fresh in that it's holiday-centric and will, hopefully expire right around the time the glitter ball descends on Times Square.
I'm a big fan of the campaign - but it needs to be trotted out less often or allowed to go away for a good, long while.
“Through persuasive arguments and Q&A's with the major players in advertising, Mathieson makes an excellent case for greater creativity and outside-the-box thinking backed up with solid ideas."
Word spread like wildfire yesterday about the $42 million merger that makes longtime GENWOW sponsor iLoop Mobile a subsidiary of global mobile marketing player Lenco.
So I got iLoop CEO Matt Harris (below) and Lenco chief Michael Levinsohn (at left) together to give us the inside scoop.
“Through persuasive arguments and Q&A's with the major players in advertising, Mathieson makes an excellent case for greater creativity and outside-the-box thinking backed up with solid ideas."
In part three, CEO Ben Zifkin talks about how Hubba can help marketers to supercharge mobile search.
Now, through a single interface, marketers can promote products by location - and, conceivably, facilitate a transaction and then reward the behavior - no matter how a consumer comes across that product or offer, whether it's Google, Foursquare, Shopkick, QR code or any other mechanism.
As we learned in parts one and two, Toronto-based Hubba is looking to provide marketers with a single online dashboard to take control of mobile marketing initiatives across whatever mobile channels marketers use to engage consumers, instead of having to manage multiple platforms.
Best of all, Hubba, now in private beta, hopes to deliver all of this on a simple, pay-per-click basis.
If it succeeds, will mobile search marketing ever be the same?
Q&A: BEN ZIFKIN, CEO OF HUBBA (PT 3): SUPERCHARGING MOBILE SEARCH
“Through persuasive arguments and Q&A's with the major players in advertising, Mathieson makes an excellent case for greater creativity and outside-the-box thinking backed up with solid ideas."
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