“Through persuasive arguments and Q&A's with the major players in advertising, Mathieson makes an excellent case for greater creativity and outside-the-box thinking backed up with solid ideas."
Can't wait for next week's big Marketing Edge 2012 in Houston, where I'll be talking trends in social media, mobile marketing, branded games, augmented reality & more!
If you're in the area, this is one event you won't want to miss - not just because of me. Take a look at the great line up here, and get your tickets today.
The game has has led to an astronomical number of downloads and seriously well-qualified leads for the company. It technically didn't fall in 2011 or it'd top my list here for personal and very selfish reasons.
Another note worth making: I didn't realize it until I started putting this round-up together that many of my favs in this category are also on my list of favs in mobile marketing and faves in social media for the year.
Definitely something to recognize (and yes, we're aiming to develop a mobile version of the SonicWALL game in 2012).
My top 10 favorites for 2011, not in any particular order:
“Through persuasive arguments and Q&A's with the major players in advertising, Mathieson makes an excellent case for greater creativity and outside-the-box thinking backed up with solid ideas."
Your face has never been so much fun - thanks to this face-tracking branded game from Red Bull, called "Formula Face."
Here, your facial expressions steer your car - tilt your head to turn, activate special powers by smiling, and get a speed boost by blinking. And you can challenge your Facebook friends for bragging rights, if not pink slips.
As I talk about in my new book, THE ON-DEMAND BRAND, Red Bull has a long history of branded games. And you'll definitely want to catch my recent interview with Adam Broitman, CEO of Cir.us, the company behind Red Bull's recent Augmented Racer Game (Part One, Part Two, and Part Three).
Tell us hear your thoughts - Is this the new face of branded games, or just a minor speed bump?
“Through persuasive arguments and Q&A's with the major players in advertising, Mathieson makes an excellent case for greater creativity and outside-the-box thinking backed up with solid ideas."
“Through persuasive arguments and Q&A's with the major players in advertising, Mathieson makes an excellent case for greater creativity and outside-the-box thinking backed up with solid ideas."
Just a few weeks ago, there was that 'Sounds of Civic' contest that could score you a 2012 Honda Civic along with a shiny new music career. Factor in that cool mobile app that lets you swipe characters from TV commercials, and the brand's coolness quotient is revving up.
Now there's this "Super Civic Quest" that looks like a social media tour de force - a massive scavenger hunt to hellp "Cesar" (a world-champion Luchadore character from a broader campaign) find his Civic, an effort that spans Facebook, Amazon, Pandora, Foursquare, Foodily, Twitter, Yelp, YouTube and more, as well as platforms from mobile to the desktop and beyond.
Along the way, players will unlock five different characters from the campaign to win prizes that include Amazon music, Facebook credits and yes, a new Honda Civic LX Sedan.
Kids love these games - and it could build some serious buzz for the brand.
But what's your opinion? Will Cesar's missing car go unnoticed in a media-saturated marketplace? Or will he conquer all?
“This is an essential read for those of us tasked with connecting and engaging with the elusive 'I want it right now' generation. Anyone interested in not sucking at their jobs should pick this book up immediately!"
Jordan Atlas Vice President, Group Creative Director Digitas
Pretty cool: THE ON-DEMAND BRAND joins Seth Godin's POKE THE BOX, Guy Kawasaki's ENCHANTMENT, Jay Conrad Levinson's GUERILLA SOCIAL MEDIA MARKETING and many others on B2C's 2011 Ultimate Summer Reading List.
I'm honored to be included with these and other great names on the list. I consider this my own must-read list this summer, as well.
“This is an essential read for those of us tasked with connecting and engaging with the elusive 'I want it right now' generation. Anyone interested in not sucking at their jobs should pick this book up immediately!"
Jordan Atlas Vice President, Group Creative Director Digitas
This new Pick n' Play game from McDonald's integrates digital outdoor with mobile in a compelling way. It reminds me a bit of the Yahoo Cars racing game in Times Square several years back - but very of the moment. And it drives home a central tenet of THE ON-DEMAND BRAND: Mobile is more powerful activating other media than trying to ape it.
“This is an essential read for those of us tasked with connecting and engaging with the elusive 'I want it right now' generation. Anyone interested in not sucking at their jobs should pick this book up immediately!"
Jordan Atlas Vice President, Group Creative Director Digitas
The conclusion of of last week's special webcast "5 Top Trends to Capitalize on Now," sponsored by The American Marketing Association & Aquent.
Today: Trend #1 - augmented reality.
Sure, it's not quite ready for prime time - it's mostly eye candy right now - but AR will have a transformative effect on marketing communications in the next few years. Here are three principles for making the most of the AR revolution now.
“Through persuasive arguments and Q&A's with the major players in advertising, Mathieson makes an excellent case for greater creativity and outside-the-box thinking backed up with solid ideas."
“Through persuasive arguments and Q&A's with the major players in advertising, Mathieson makes an excellent case for greater creativity and outside-the-box thinking backed up with solid ideas."
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