Microsoft is pitching a whole different kind of windows.
In a series of new YouTube videos, the software giant is showing
retailers how its Kinect gaming technology could be used to create
highly interactive window displays.
I think this is compelling - not just for store windows, but for outdoor advertising in general - potentially turning advertising displays into pop-up storefronts or micro sites.
What's your view? Would you use this kind of technology at retail? If so, how? If not, why?
Read more about the initiative here.
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