RICK MATHIESON: GENWOW.COM

Very Cool: BBC 'Frozen Planet' Live Augmented Reality Experience (Video)

 

The new AR experience promoting the BBC's "Frozen Planet" is certainly breaking the ice.

I think what UK-based Appshaker does really well is create AR experience that wow consumers in a very powerful way without requiring the consumer to use special glasses or mobile device - as was the case with its recent initiative for National Geographic. They also create a communal experience for those all around.

Is digital outdoor the real future of AR? And if so, how might your brand put it to use?

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>> AVAILABLE EVERYWHERE BOOKS ARE SOLD <<<

  "... EXCELLENT ..."

 

“Through persuasive arguments and Q&A's with the major players in advertising, Mathieson makes an excellent case for greater creativity and outside-the-box thinking backed up with solid ideas."

Publisher's Weekly

 

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Mobile Roundtable (Pt 2): Organic's Rachel Pasqua - Kimberly Clark, Specialized Bicycles Ramp Up Mobile Marketing

In part two of the May 2012 GEN WOW Mobile Marketing Roundtable, I ask Rachel Pasqua, executive director of mobile marketing at New York City-based Organic about her upcoming book Mobile Marketing in An Hour A Day, and her insights into Kimberly Clark's plans to merge its social media and mobile marketing initiatives. 

Along the way, we'll hear about the future of mobile apps and wearable computing at brands like Specialized Bicycles, and much, much more.

MOBILE MARKETING ROUNDTABLE (PT 2): ORGANIC'S RACHEL PASQUA - KIMBERLY CLARK, SPECIALIZED BICYCLES RAMP UP MOBILE MARKETING

(9:55)

Use The Player or Click Here to Listen to: Mobile Roundtable Pt 2: Rachel Pasqua

ALSO LISTEN TO:

MOBILE ROUNDTABLE (PT 1): Julie Fajgenbaum - How AMEX Banks on Mobile Marketing

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>> AVAILABLE EVERYWHERE BOOKS ARE SOLD <<<

  "... EXCELLENT ..."

 

“Through persuasive arguments and Q&A's with the major players in advertising, Mathieson makes an excellent case for greater creativity and outside-the-box thinking backed up with solid ideas."

Publisher's Weekly

 

>>> IN STORES NOW: ORDER YOUR COPY HERE <<<

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May Mobile Marketing Roundtable (Pt 1): How AMEX Banks on Mobile Marketing

I'll just come out and say it: Friday's GEN WOW Mobile Marketing Roundtable was nothing short of awesome.

Three of my favorite people in mobile marketing teamed up to answer questions on the quickly evolving world of mobile + social + local + retailing + pop culture and more.

On hand: Julie Fajgenbaum, vice president of brand and social media for American Express; Rachel Pasqua, director of mobile for New York  City-based digital marketing powerhouse Organic; and Dorrian Porter, CEO of mobile marketing phenom Mozes, a longtime sponsor of this blog.

All this week, I'll post excerpts from this wide-ranging new roundtable, which spans mobile apps vs. mobile web; Facebook's prospects for monetizing the mobile channel; the future of social television and much, much more. 

Up first: Fajgenbaum, who gives us the scoop on AMEX Sync, which offers card members discounts for tweeting advertised hashtags; strategies for fighting "showrooming" - the dynamic where consumers go to stores to see products but then order via mobile phone - and how mobile + Jay-Z = astonishing success.

MOBILE MARKETING ROUNDTABLE (PT 1): JULIE FAJGENBAUM: HOW AMEX BANKS OF MOBILE MARKETING

(11:09)

Use the Player or click here to listen to MOBILE ROUNDTABLE PT 1: JULIE FAJGENBAUM - HOW AMEX BANKS ON MOBILE MARKETING

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>> AVAILABLE EVERYWHERE BOOKS ARE SOLD <<<

  "... EXCELLENT ..."

 

“Through persuasive arguments and Q&A's with the major players in advertising, Mathieson makes an excellent case for greater creativity and outside-the-box thinking backed up with solid ideas."

Publisher's Weekly

 

>>> IN STORES NOW: ORDER YOUR COPY HERE <<<

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Author Rick Mathieson Takes on Top Digital Trends At Visual Media 2012 in SF

I'm looking forward to my talk at Visual Media 2012 next week in San Francisco.

It looks like a fantastic agenda, and I'm amped about being invited to speak

Read more here.

 

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>> AVAILABLE EVERYWHERE BOOKS ARE SOLD <<<

  "... EXCELLENT ..."

 

“Through persuasive arguments and Q&A's with the major players in advertising, Mathieson makes an excellent case for greater creativity and outside-the-box thinking backed up with solid ideas."

Publisher's Weekly

 

>>> IN STORES NOW: ORDER YOUR COPY HERE <<<

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'Carmapping' Citroen DS5: 3D Projection Mapping On A Car (Video)

 

You see a lot of 3D projection mapping on buildings these days.

And you see a lot of cars featured in many of those building-based projections.

But here's a YouTube video of projection mapping on an actual car - to stunning effect.

I especially like the driving sequence - nice FX for an indoor reveal.

Overall, a nice way to rev up a presentation, especially when the car can't actually move.

How might your brand put projection into play?

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>> AVAILABLE EVERYWHERE BOOKS ARE SOLD <<<

  "... EXCELLENT ..."

 

“Through persuasive arguments and Q&A's with the major players in advertising, Mathieson makes an excellent case for greater creativity and outside-the-box thinking backed up with solid ideas."

Publisher's Weekly

 

>>> IN STORES NOW: ORDER YOUR COPY HERE <<<

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Author Rick Mathieson Talks Trends in Mobile Marketing at EMarketing 2012

Looking forward talk about The 5 Top Trends in Mobile Marketing at eMarketing 2012, tomorrow in San Francisco.

Next up: The Business Marketing Association in Denver, and Visual Media Alliance in San Francisco.

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>> AVAILABLE EVERYWHERE BOOKS ARE SOLD <<<

  "... EXCELLENT ..."

 

“Through persuasive arguments and Q&A's with the major players in advertising, Mathieson makes an excellent case for greater creativity and outside-the-box thinking backed up with solid ideas."

Publisher's Weekly

 

>>> IN STORES NOW: ORDER YOUR COPY HERE <<<

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Samsung Gives A Little Face Time to 3D Projection Mapping (Video)

 

Cool experience from Samsung promoting its Galaxy Y Duos in which 3D projection mapping does double time with a dude's face. I'm not totally clear what the mapping has to do with anything but the product's name - but still, very cool. Read more here.

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>> AVAILABLE EVERYWHERE BOOKS ARE SOLD <<<

  "... EXCELLENT ..."

 

“Through persuasive arguments and Q&A's with the major players in advertising, Mathieson makes an excellent case for greater creativity and outside-the-box thinking backed up with solid ideas."

Publisher's Weekly

 

>>> IN STORES NOW: ORDER YOUR COPY HERE <<<

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Foursquare Co-Founder Dennis Crowley Talks The Future of Location (Video)

 

Forbes posted this YouTube video interview with Dennis Crowley, in which he talks about the future of location.

It's interesting to hear his comments today against the context of this source interview for my book, THE ON-DEMAND BRAND, in which I interviewed Crowley on the eve of Foursquare coming out of beta.

Comparing the two interviews illustrates the evolution of location-based marketing - where it is now, where it's been, and where it may very well go next.

DENNIS CROWLEY: CHECKING-IN WITH THE MAYOR OF COOLVILLE - BACK AT THE BIRTH OF FOURSQUARE

(approx 14:01 - may take a few min to load)

Read more about the Forbes interview here.

And read more about my conversation with Crowley here.

 

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>> AVAILABLE EVERYWHERE BOOKS ARE SOLD <<<

  "... EXCELLENT ..."

 

“Through persuasive arguments and Q&A's with the major players in advertising, Mathieson makes an excellent case for greater creativity and outside-the-box thinking backed up with solid ideas."

Publisher's Weekly

 

>>> IN STORES NOW: ORDER YOUR COPY HERE <<<

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Q&A: Phil McKinney, Former CTO, HP (Pt 3): 'Killer Questions' for Embracing Risk & Staying Out Front

Forget "Yuppies." Get ready for "Yuffies."

Part three of my recent conversation with Phil McKinney, the recently retired chief technology officer for HP - and author of the new book, Beyond The Obvious - brings lessons for embracing risk (courtesy of Jeffrey Katzenberg of DreamWorks), and questions for ensuring your organization stays ahead of the change curve (that's where the Yuffies come in).

Q&A: PHIL MCKINNEY (PT 3): 'KILLER QUESTIONS' TO EMBRACE RISK & STAY AHEAD OF THE CHANGE CURVE

(5:36)

Use the player, or click here to listen to Q&A: Phil McKinney (Pt 3)

Listen to Part 1 here.

Listen to Part 2 here.

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>> AVAILABLE EVERYWHERE BOOKS ARE SOLD <<<

  "... EXCELLENT ..."

 

“Through persuasive arguments and Q&A's with the major players in advertising, Mathieson makes an excellent case for greater creativity and outside-the-box thinking backed up with solid ideas."

Publisher's Weekly

 

>>> IN STORES NOW: ORDER YOUR COPY HERE <<<

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Q&A: Phil McKinney, Former CTO, HP (Pt 2): Using The Socratic Method to Drive Innovation

What are the basic "rules" and assumptions under which your business operates?

In part two of my recent conversation with Phil McKinney, the recently retired chief technology officer for HP - and author of the new book, Beyond The Obvious - we talk about getting to the kinds of questions you need to ask to drive innovation.

There's a great example from HP in this segment that I think you'll find insightful.

Q&A: PHIL MCKINNEY (PT 2): 'KILLER QUESTIONS' TO SPARK INNOVATION

(5:32)

Use the player, or click here to listen to Q&A: Phil McKinney (Pt 2)

Listen to Part 1 here.

 

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>> AVAILABLE EVERYWHERE BOOKS ARE SOLD <<<

  "... EXCELLENT ..."

 

“Through persuasive arguments and Q&A's with the major players in advertising, Mathieson makes an excellent case for greater creativity and outside-the-box thinking backed up with solid ideas."

Publisher's Weekly

 

>>> IN STORES NOW: ORDER YOUR COPY HERE <<<

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