Wendy's - they of the square burger patties - is rolling out a new mobile coupon test to help spur business. The company's gone very discount lately - what with the "Fill Up For Less" deluxe value meals for $2.99, email offers and gift cards and whatnot. Mobile coupons can't be that far behind.
Working with Options Media Group, the popular burger chain is enabling consumers to opt in to receive coupons via text message, which are redeemed by showing the mobile device to cashiers.
According to Forrester Research, 61% of consumers say their interested in receiving mobile coupons - but that's down dramatically from 80% three years ago. And 7-Eleven's test of mobile coupons raised questions about the proper way to collect the mobile phone numbers of customers who might be minors.
Wendy's isn't likely to be quite as highly scrutinized - its clientele, like most fast food outlets, tend to be so-called superfans, mostly young me between the ages of 18 and 24 who frequent fast food joints several times a day.
This could be a win-win for the fans and the little red headed girl with the pigtails alike. Now, what's this Wendy's RealTime thing all about?
It seems to involve real-time tweets and Facebook posts about topics like fresh ingredients and messages like "I'm so hungry I almost ate a toothpick" and promotions like "Show Us Your Bacon Face."
Seriously?
Read more about Wendy's mobile couponing, here.
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BRANDING UNBOUND WAS JUST THE BEGINNING:













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