Is Weird Al's social success streak really everything it's made out to be?
Much has been made about how Yankovic has been releasing a new song and video every day for the last several days to build buzz for his latest album, "Mandatory Fun."
Here's the thing: I am not sure I would have heard about it at all, if not for the media coverage.
It's true that "viral" is an outcome, not a strategy. And here, the whole point was indeed to create a multiplier effect by leveraging unpaid media coverage (and its attendant online commentary) to build buzz.
This may just be an example of how this all works. And chances are, there's a lot more going on than just social virility.
That said - I love the video above. Reminds me of what a modern-day "School House Rock" might be like in the digital age.
And hey - who couldn't use a few reminders on avoiding "Word Crimes" in our real-time, online stream-of-consciousness?
Read more, here.
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