But beyond the technological changes and what they mean to the way we connect with consumers through new platforms, there is the impact of societal changes on how we reflect consumer sentiment back to them.
After 25 years of covering the advertising industry for the New York Times, Stuart Elliott says he never could have predicted that television advertising would be so much less lily white, a little less nuclear family.
In part three of an expansive "exit interview" I conducted with Elliott just weeks after he announced his retirement in December - he points to how ad agencies used to pretend they were bigger, until that became a liability, and why brands had better keep up with demographic trends, or risk being left behind.
Photo: New York Times
Listen to Part One here: What I Saw at the Revolution
Listen to Part Two here: The Rise & Risks of Content Marketing
NEW: JOIN OUR LINKEDIN GROUP
Like us on Facebook
Follow us on Twitter
Listen in on iTunes