In part two of my guest appearance on the Jim Blasingame Show the other day, we get to the part where we discuss some of the digital innovation brands are bringing to this year's Super Bowl "Ad Bowl."
As I'm usually more involved with larger brands, Jim - whose latest book The Age of the Customer: Prepare for The Moment of Relevance is just out - likes to have me on from time to time to talk about what's happening in digital marketing overall, and what SMBs can learn from their big brand brethren. (You can hear part one of the interview here.)
In this second segment, we talk about Doritos' latest "Crash The Super Bowl" consumer-created ad contest, and Pepsi's new augmented reality Super Bowl "Selfie" app.
And on the heels of news today that H&M is allowing consumers to vote on whether David Beckham bares it all for his Super Bowl Bodywear spots, you'll hear about how the popular retail brand is also enabling viewers to place a purchase for the clothing via television remote control during the game.
I'll post the conclusion of the interview over the next few days.
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