AMEX Facebook Campaign Rewards Users for Watching Video (Video)

Sometimes it pays to listen.

At least, that was the case with this Facebook campaign promoting a Guns & Roses concert.

Knowing full well that 90 percent of Facebook users watch videos with audio turned off, AMEX snuck in a surprise. Those who activated audio got a surprise—a voice over that told them the first 50 to text in the name of the band's lead singer would win a free ticket to the concert.

How might your brand incentivize people to view your video advertising? —Rick Mathieson

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'Fearless Girl' Refuses to Put Up with Bull, Wins Big at Cannes (Video)


We're still loving "Fearless Girl"—the diminutive statue created by State Street Investors as part of a special fund for women leaders in honor of International Women's Day. It's great to see she won so many accolades at Cannes this year. Congrats to everyone behind #Fearlessgirl.

 

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'We're the Superhumans' Wins Film Grand Prix (Video)

This short film for last year's Paralympics is phenomenal (wait 'til you see the long jump at the end). Amazing stuff from all - onscreen and off - and one kick-ass Film Grand Prix winner.

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Coca-Cola Bottles Feature Removable Wristbands for Music Fests (Video)

Check out this new packaging from Coca-Cola, which comes complete with removable wristbands that offer potential entry to music festivals. Talk about having a Coke and a smile.

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Doritos Bag's Built-in Casette Player Rocks Soundtrack to 'Guardians 2' (Video)

 


Have to love this—plus the fact that the day of the movie premiere, Doritos and Marvel will host "Rock Out Loud" pop-up recording booths in LA and NY. No word yet on any special appearances by Groot.


Meet AI-Powered, Voice-Interactive Barbie (Video)

 

She's 58-years-old, and she's already been a police officer, an astronaut, and the President of the United States, too.

But now, Barbie's a voice-interactive hologram. So that's fun.

From the looks of it, her mannerisms seem oddly modeled off of the sisters in "Frozen." She's also imprisoned in a box, so you just sort of look at her. She can change nationality with the snap of her fingers, though. So that's cool.

Still, all that voice interaction may come with some privacy concerns, however. But relax: Wired reports that the system uses 256-bit encryption and follows FTA guidelines.

So you can get back to talking to her as she prances around ... inside a box.

Maybe that's why Ken's nowhere to be found.


Hear The Love? This TV Spot Reveals if You Need a Hearing Aid (Video)

 


"Does Love Last Forever" is a hearing test disguised as a TV commercial. Will it top the brilliant UHAC "Hidden Hearing Test" spot from 2013? Let us know your thoughts—and the results of your test.


'Rings' Video Scares the Living Daylights Out of Shoppers (Video)


Still loving this adverprank promoting 'The Ring' sequel. Fans of the franchise are very familiar with its "First you watch it, then you die" conceit—though this would freak even those without the backstory.  Sure, it's no "Devil's Due" or 'Telekinetic Coffee Shop," but it gets the neck hair bristling just fine.