I'm digging this vision video from augmented reality player Metaio, which foresees a world where thermal heat scanning wearables enable users turn any surface into an interactive touch screen interface.
Think of the implications for communications, and then think further. Gaming, mixed reality movies and shows, layered brand experiences. Entire environments and cross-reality social media, activated and annotated by a simple touch.
Are you ready for some (of that other kind of) football?
This branded augmented reality game from Brazil-based fast fooder Giraffas looks like a kick. It turns food trays into AR soccer (or "football") fields. Using an app on your iPhone, you can flick the ball at an onscreen goal keeper to see if you can score.
Best of all, players can chide competitors through social media.
Hey, if you're flying down to Brazil for FIFA World Cup 2014 next month, you're going to need to eat sometime, right?
And we aren't just talking photos from say, Instagram, here - it could be a message from a friend, a fun quote, a comic strip, today's weather - or really anything at all.
It's a cool concept called a Paulig Muki (by way of Creativity). And it's an experiment from TBWA for Helsinki coffee brand Paulig that uses heat from coffee and a mobile app to produce a picture on the side of the mug.
Making each new cup of Joe a new experience. Which is sure to bring a smile to your mug - or something else entirely - every single morning.
GEN WOW readers may recall my recent interview with James McKinney, CEO of SimpleDeal - which looks to be a promising new hyper-local mobile app that connects restaurants with customers at the point of maximum interest.
Unlike apps for setting reservations, receiving daily deals, pre-ordering meals and so on, SimpleDeal acts as a kind of digital wingman, enabling passersby to point their mobile phones at a restaurant and see the menu, find out about its offerings, review any special deals and make a dining decision.
What sets SimpleDeal apart is that it's run for the restaurant. There are no Yelp-style reviews. The restaurant gets the stage, and they can use it to sell you on coming in and having a great meal - right now.
When McKinney and I spoke, SimpleApp had launched in Long Beach, CA - and he started to lay out expansion plans into Orange County. And now, the company is launching an Indiegogo campaign to raise money for the effort. And he's framing the story as something very much in the interest of the restaurant industry - and as a kind of counterattack against the daily deals industry.
Watch the video above and take a look at the Indiegogo page. And listen the my interview with McKinney, which I'm re-posting here.
If you're like me, you'll find yourself rooting for SimpleDeal's success.
But what's your view? A tasty new app that finally puts digital technology in the hands of restaurants?
Or so ambitious, it's biting off more than it can chew?
If it's the former - here's your chance to get in on the ground floor - and help save the restaurant industry while you're at it.
INTERVIEW: JAMES MCKINNEY, CEO OF SIMPLEDEAL: A Restaurateur's Best Friend (Pt 1)
GEN WOW readers know I dig AR in genera, and Live AR in particular. This implementation from a shopping center in Australia is a nice way to enable kids to engage in a lively AR experience that they can then share via social media.
The experience, from Brisbane-based digital signage integrator Prendi, features a large monitor screen where kids and those around can view the action. It's unclear if there is true motion-based interactivity, or just the illusion of it.
A client of ours is testing a solution for a major kids retail brand today that enables onscreen characters and elements to react to kids movement.
We'll share the results of the test when we have them.
How might your brand use Live AR? How can it engage your target consumer and enliven their interactions with you? It's the wave of the future - and you don't want to miss out.
It's not every day you use the words "breakthrough" and "billiards" in the same sentence.
But clearly, this next-generation pool table – which made its premiere this week at SXSW - promises to bring a whole new level of liveliness to bar-side bets and friendly wagers everywhere.
The breakthrough part, however, doesn't stem from this game, which uses Kinect and projection technology to enhance game play.
It comes when you realize that nothing shown in this YouTube video couldn't soon also be writ large - from arena paintball to the Super Bowl-size excitement.
Imagine fields or even city blocks transformed into holodecks, for all manner of games and adventures where you carve your way through chaos to achieve your objective. And where someday, wearable, haptic sensors mean you don't just thrill to each laser blast, you feel it, and where objects don't just respond to your movement, you respond to theirs.
In this scenario, you don't watch a movie or play a game - you live it.
Early days, yes.
But you don't need a magic eight ball to envision the excitement to come.
Read a release on OpenPool - and the technology (and Kickstarter campaign) behind it, here.