Marketing 'It': From Viral Outdoor to Virtual Reality & Beyond (Podcast)

Marketing it the movie
"It" is a hit. 

But why? In a podcast recorded during the movie's big opening weekend, Rick Mathieson and Rick Wootten talk about marketing campaign behind "It," which includes an ambitious VR experience, guerrilla marketing and more.


But was any of it even necessary? Or was this a movie that was just destined to make a killing? 

RICK & RICK RULE THE WORLD: MARKETING 'IT'

CLICK HERE TO LISTEN ON ITUNES

(Approx. 8 min)

For More on the Ricksters:

Rick Mathieson

Rick Wootten

GENWOW Blog


'Fearless Girl' Refuses to Put Up with Bull, Wins Big at Cannes (Video)


We're still loving "Fearless Girl"—the diminutive statue created by State Street Investors as part of a special fund for women leaders in honor of International Women's Day. It's great to see she won so many accolades at Cannes this year. Congrats to everyone behind #Fearlessgirl.

 

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Doritos Bag's Built-in Casette Player Rocks Soundtrack to 'Guardians 2' (Video)

 


Have to love this—plus the fact that the day of the movie premiere, Doritos and Marvel will host "Rock Out Loud" pop-up recording booths in LA and NY. No word yet on any special appearances by Groot.


Toyota's Immersive Theater Experience, Starring Milla Jovovich (Video)


A new effort to launch the Toyota C-HR features an immersive, interactive  theater experience that secretly films participants and their reactions.

The idea: to drive home the notion of finding the perfect flow.

According to Creativity, the idea behind "The Night That Flows" is meant to highlight the C-HR's "design pillars' - sound, design, and driving dynamics.

We just think it's cool.


'Rings' Video Scares the Living Daylights Out of Shoppers (Video)


Still loving this adverprank promoting 'The Ring' sequel. Fans of the franchise are very familiar with its "First you watch it, then you die" conceit—though this would freak even those without the backstory.  Sure, it's no "Devil's Due" or 'Telekinetic Coffee Shop," but it gets the neck hair bristling just fine.


Top Digital Marketing Trends of Summer 2016 (Concl): Marketing & the Internet of Things

Iot_internet_of_things_marketingIn the conclusion of our Summer 2016 digital marketing wrap-up on the Jim Blasingame Show, Jim and I talk marketing and the IoT.

You know we're entering new territory when Amazon is rolling out a Dash button for Mentos.

Jim's show focuses on startups and SMBs, so the discussion speaks to trends through that lens.

As things turned out, Jim and I got so engrossed in our conversation, we never got a chance to talk about what is probably the #1 buzz-generating digital marketing news story of the summer: Pokémon GO.

In the end, we decided to save that for another show, and perhaps that's for the better.

Even as word spreads that the game may not have as much GO in it as some thought (and with even Target appropriating its most conspicuous icon these days) the game's larger lessons for marketing in the age of augmented reality may be better absorbed with a little more distance from Pikachu's big moment.

Besides, we don't want it to completely overshadow some of the other major trends from the summer that was. 

CLICK HERE TO LISTEN: Top Digital Marketing Trends of Summer 2016 (Conclusion)

(Approx. 4-min, 19-sec)

PLUS—don't miss the rest of this series:

Top Digital Marketing Trends of Summer 2016 (Pt 2) >>

Top Digital Marketing Trends of Summer 2016 (Pt 1) >>

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The IoT at Retail: A Look at the Store of the Future (Video)

A look at some of the ways retailers are using the IoT to supercharge the in-store experience. You can read a lot more about this topic in my books BRANDING UNBOUND and THE ON-DEMAND BRAND. Just saying.

Get the inside scoop, here.

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