“Through persuasive arguments and Q&A's with the major players in advertising, Mathieson makes an excellent case for greater creativity and outside-the-box thinking backed up with solid ideas."
Can't wait for next week's big Marketing Edge 2012 in Houston, where I'll be talking trends in social media, mobile marketing, branded games, augmented reality & more!
If you're in the area, this is one event you won't want to miss - not just because of me. Take a look at the great line up here, and get your tickets today.
I like this video infographic for the state of social medias in 2011.
Admittedly, however, like a lot of these video infographs, its style suggests more than it actually signifies.
For instance, does it really mean much that there are more Facebook users than there our cars? I assume they mean cars in US. And either way, does that mean anything, since the barrier or entry is a click versus tens of thousands of dollars.
And LinkedIn having more users than the population of NYC is cool, but likely includes duplicate and unclosed accounts against a global user base. Likewise, having an account and really using it in a meaningful way are two very different things. That's true of all social media platforms.
And some data points are simply dubious. "More video is uploaded to YouTube in 60 days than the 3 major US networks created in 60 years." What is the definition of "more"? Minutes of content? I'm doubtful even that's true - "created" is different than "broadcast" - and even then, if there are billions of minutes of video that nobody's seen on YouTube, does that mean anything compared to TV content seen and enjoyed by billions and billions of people?
Still there are some fun insights. I am always amused by the lack of adoption for LinkedIn among people over 55. People in that age group are the fastest growing segment of social media users, and yet LinkedIn simply has no appeal to them. Ask anyone that age and they simply do not understand why LinkedIn would be of value, unless they're looking for a job. Just an interesting dynamic for a demographic that's as all-in - maybe more so - than even 18- to 24-year-olds.
Anyway: Some really good stuff, though some of it - like a lot of hype around social media - needs to be taken with a grain of salt.
“Through persuasive arguments and Q&A's with the major players in advertising, Mathieson makes an excellent case for greater creativity and outside-the-box thinking backed up with solid ideas."
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Jordan Atlas first hit my radar in a memorable way.
The then-VP and Group CD of Digitas New York, where he co-ran the American Express OPEN and Comcast accounts, Atlas sent me the photo shown below and the following note, just days after the launch of my new book, THE ON-DEMAND BRAND:
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Rick,
My name is Jordan Atlas and I am a group creative director at Digitas/NY.
I just finished The On-Demand Brand, it was incredibly inspiring and eye-opening.
I just sent out an email to my 23 member creative team saying "anyone interested in not sucking at their job should go out and buy this book!"
Thanks for writing it. I've attached a photo of what my copy looks like now. I think I may have stuck a post-it note on every page.
Thanks again, Jordan
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I didn't know Atlas, and his feedback was exactly the kind any marketing book author dreams of receiving. It was incredibly cool of him to send it to me, a complete stranger.
He has since moved on to become VP/Group CD at Los Angeles-based Ignited, a highly innovative transmedia shop founded about a decade ago by Eric Johnson.
Atlas and I have stayed in touch, and I recently invited him to take part in the Fall 2011 GEN WOW Mobile Marketing Roundtable, but a new business pitch kept him away.
We finally had the chance to connect this week, and I got the lowdown on a new launch for Konomi Pro Evolution Soccer 2012, which features some hilarious spots featuring fictional soccer ref Robert Roberto Roberto.
Over the next few days, Atlas - whose past includes seven years at Y&R working on Diet Dr. Pepper, Sony and Pepperidge Farm, and countless accolades from the New York Times, Cannes, The Effies and the USA Today Super Bowl Ad Meter - will provide some powerful insights into how he and Ignited are staying ahead of the change curve.
Among the agency's methods: It's own technology incubator, which funds startups in developing next-generation digital businesses, grown internally and externally, in areas such as social media, location-based services, neuromarketing, video, mobile/tablet computing and more.
It makes for some interesting listening for the digital age.
Q&A: JORDAN ATLAS, VP/GROUP CD IGNITED (PT 1): PUTTING INNOVATION IN PLAY
“Through persuasive arguments and Q&A's with the major players in advertising, Mathieson makes an excellent case for greater creativity and outside-the-box thinking backed up with solid ideas."
In part two of my conversation with Visible World CEO Seth Haberman, we hear about how companies like his are targeting TV spots down to not just the zip code level, but to the individual household.
It's the latest in "addressable advertising," and it's starting to bring Internet-style ad targeting into the living room like never before possible.
Q&A: SETH HABERMAN, CEO VISIBLE WORLD (PT 2): TARGETING TV SPOTS FROM ZIP CODE TO HOUSEHOLD
“Through persuasive arguments and Q&A's with the major players in advertising, Mathieson makes an excellent case for greater creativity and outside-the-box thinking backed up with solid ideas."
Pretty cool: THE ON-DEMAND BRAND joins Seth Godin's POKE THE BOX, Guy Kawasaki's ENCHANTMENT, Jay Conrad Levinson's GUERILLA SOCIAL MEDIA MARKETING and many others on B2C's 2011 Ultimate Summer Reading List.
I'm honored to be included with these and other great names on the list. I consider this my own must-read list this summer, as well.
“This is an essential read for those of us tasked with connecting and engaging with the elusive 'I want it right now' generation. Anyone interested in not sucking at their jobs should pick this book up immediately!"
Jordan Atlas Vice President, Group Creative Director Digitas
The conclusion of of last week's special webcast "5 Top Trends to Capitalize on Now," sponsored by The American Marketing Association & Aquent.
Today: Trend #1 - augmented reality.
Sure, it's not quite ready for prime time - it's mostly eye candy right now - but AR will have a transformative effect on marketing communications in the next few years. Here are three principles for making the most of the AR revolution now.
“Through persuasive arguments and Q&A's with the major players in advertising, Mathieson makes an excellent case for greater creativity and outside-the-box thinking backed up with solid ideas."
“Through persuasive arguments and Q&A's with the major players in advertising, Mathieson makes an excellent case for greater creativity and outside-the-box thinking backed up with solid ideas."
Part Two of last week's special webcast "5 Top Trends to Capitalize on Now," sponsored by The American Marketing Association & Aquent.
Today: Trend #4 - A look the emerging world of so-called "smart advertising," the new wave of data-driven online display advertising - and the implications for advertising and consumer privacy.
“Through persuasive arguments and Q&A's with the major players in advertising, Mathieson makes an excellent case for greater creativity and outside-the-box thinking backed up with solid ideas."
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