Don't look now, but this "Girl" is "Unstoppable."
A year—and countless awards—after the debut of Leo Burnett's "Like A Girl" video for Procter & Gamble's Always brand, the effort is out with a new spot dealing with a lack of confidence and perceived limitations—and conquering them.
It's worth noting that the themes here, including comments from one girl about how only boys can be heroes, play well with a TV platform that's custom-made for causes like this—if CBS rises to the challenge ("Supergirl," anyone?).
The new spot includes a call to action encouraging girls to share how they're unstoppable at the Twitter hashtag #likeagirl.
And stealing a page from Dove's long-running "Campaign for Real Beauty," viewers are urged to join the effort to champion girls' confidence at always.com.
According to ADWEEK, the brand is also partnering with TED to develop confidence-inspiring content through its educational unit, TED-Ed.
I can't say this spot resonates as much as the first.
But it's got a great message that's definitely worth sharing with girls and women everywhere.
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