So many businesses scored big with branded games this year, it's going to be hard to pick our favorites.
Here are a few that will surely be looked at as contenders for the annual GEN WOW AWARDS. What were some of your favorite branded games this year?
Heineken's "Departure Roulette": The best digital works in the physical world, not (just) on the Internets. I still don't know if I'd push the button (unless of course I got to pre-select the list of cities to draw from....though that pretty much takes the "Roulette" part out, doesn't it?
Chipotle's "Food with Integrity": Who knew a QSR could be so fun?
Infiniti's "Deja View": A video adventure with characters you interact with via mobile phone. Surely a sign of branded entertainment to come.
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