Still loving this hilarious video promoting the town of Basel, which capitalizes on the Pokémon Go craze with a fun stunt. Hey, the game's supposed to get you outside, right? Why not make a vacation out of it. I want to shoot a prank like this just for fun.
It's hard not to love this Cyber Grand Prix-winning initiative promoting "El Gordo," an annual holiday lottery in Spain.
While the rest of the industry obsessed over John Lewis' "Man on the Moon" last Christmas, "Justino" quietly went about its business—with a touching animated short about a night watchman at a mannequin factory who never gets to meet his day-timer co-workers. In an attempt to create a bond, he poses mannequins in fun scenarios as a way to greet them each morning. But when he sees news that the company had set up a lottery pool without him—and won—he's heartbroken. You have to see what happens next for yourself.
While brilliant even as just an online video, "Justino" took social sharing a leap further than most such promotions—even John Lewis' acclaimed holiday campaign.
According to Libris, the Spanish national lottery set up social media accounts specific to the #Justino campaign, with content optimized for each channel. In one, viewers could comment on their favorite scenes. In another, they could guess at key elements of the story line. In all, viewers were brought into the story even while becoming viral engines for it.
It was exactly this kind of finely crafted digital storytelling that inspired its Cannes win, according to reports in Ad Age.
Kudos to Leo Burnett Madrid and all involved for a job well done.
"Is filmmaking a uniquely human skill? Can a film made by a machine move you?"
That's the question posed by the team behind Saatchi & Saatchi's "New Directors' Showcase" at Cannes.
The result: "Eclipse," which was conceived, directed and edited by Hollywood's future android overlords. To be clear: There's a lot of human talent at work here. And the video is a music video—which by the very nature of music carries emotive power.
But make no mistake: Tomorrow's blockbusters will no doubt depend on this kind of AI—for better or worse. Still, if this is any indication, there's hope it's more of the former. Or maybe it just signals better computer-human collaboration. If the AI will put up with us. See the YouTube video above, read more here, and don't miss this year's human-created "Showcase" entrants, here.
Check out this spoof video from Project GramGram, which comes with some great tips for connecting with your dear old grandma—including using a fictitious new service that lets you send social media posts via snail mail, so you can update her instantly, "in three to five days."
My favorite: Alternative options like, "the phone app, available on most mobile devices."
Apparently it's all the work of some Brigham Young University students. Which means their muse was, most likely, a certain somebody who wasn't going to hear any more about their excuses for not staying connected.
If this is the result, we hope they tell her thank you for us.
The man in the mirror has a deadly serious message for you.
We love this PSA-based prank from We Save Lives, which campaigns against what it calls the 3 Ds: Drunk, Drugged and Distracted driving.
This particular initiative (see YouTube video above) involves a bar bathroom mirror in Los Angeles that serves up a video feed with a man convicted of manslaughter from drinking under the influences—live from jail in Florida.
While many people believe it’s a matter of simply posting a video and waiting for it to take off, success comes from share-worthy content backed by promotion—and plenty of it.
The problem with our 2015 list of favorites is that there was so much video that fit the description above that it’s hard to zero in on just 10 favorites. So out of easily two dozen brand videos that hit and stayed on our radar this year, here is an unusually imperfect breakdown of 10 that rose to the top.
(Though our annual list captures videos that generated massive numbers of online views, it reflects personal appeal, not literal rankings).
As in year’s past, a large number of our selections pull at the heartstrings. Others also made some of our other awards lists, most notably this year’s of Top 10 Prankvertisements. And a few won’t be appropriate for every person (or every setting).
But every one of them is worth at least one last look.
Yes, we’re suckers for patriotic branding. And yes, this Super Bowl spot from Jeep was not without some sniggering (Adweek was quick to point out similarities with the North Face spot that ran during the Super Bowl last year—right down to the soundtrack). It still works for us.
Maybe we should call the Nazca Lines the NASCAR Lines. No, Hyundai’s not exactly going for racing glory here. But in an effort to highlight and humanize its innovative thinking, the brand is using synchronized driving to create markings that can only make sense from space. Nearly 70 million earthlings got the message.
It’s the “stool for better stools” – and it’s the latest potty humor-infused brand video from the team behind Poo Pourri’s mega hit “Girls Don’t Poop.” Over 50 million views later, this little brand that could has seen sales rise from $3 million last year to $15 million in 2015 (an appearance on NBC’s Shark Tank late last year didn't stink, either).
On the flipside of the “Girl Power” ethos of #LikeAGirl, this public service spot from Fan Page spot addresses male attitudes toward domestic violence in Italy on the heels of a UN report calling it “the most pervasive form of violence” in that country, and after Prime Minster Enrico Letta referred to the problem as “femicide.” Put on the spot, some young men school some other members of their gender on basic human decency.
Is it ironic or fitting that Barbie—a dichotomous figure that has always aspired to empower even while being seen by many to objectify—also made our list? In a year when an artificial intelligence-enabled "Hello Barbie" creeped out some parents (and child psychiatrists), it’s hard not to love this prank video that gets to the brand’s ambitions perfectly.
Though it’s not exclusively about any one segment of the population, this video captures the spirit of summer 2015, when the US Supreme Court caught up with the rest of America in its collective declaration that love wins. It always does, even if it takes a very long time.
Who knew a gum commercial could pack as much narrative emotion as any of the year’s top movies into a two-minute video (at top)? Now that’s something to chew on. And in the spirit of giving a little extra, check out this BTS video of Haley Reinhart doing the Elvis cover. (You're welcome.)
I keep thinking Oxford Dictionaries was only pranking us by naming this emoji as its 2015 Word of the Year.
Not the word “emoji,” mind you. Literally this symbol – “tears of joy.”
But for those who have been doing their best to resist letting lose with their emojis, myself included, the year’s prankvertising-slash-stuntvertising videos proved "mischievous" doesn’t always have to be "mean," at least not all the time
A look at some of our favorites from what seemed (mostly) like a kinder, gentler year in branded pranks:
Let’s not forget that Dove’s “Campaign for Real Beauty” and Always’ Effie-winning #LikeAGirl campaign are really prankvertising – putting young people on the spot to ask provocative questions in an effort to prove a point. Heck, I pull pranks on my daughter all the time, but rarely (okay, never) so successfully. This summer’s “Unstoppable,” timed perfectly around the hype around CBS’s girl power-themed ‘Supergirl,’ may end up describing this campaign. And “Choose Beautiful” is just that: beautiful.
Would it kill Samuel Adams or Sierra Nevada to pull this prank on one my outbound vacation or inbound business flights? Carlsbad did, in this prank pulled on some very happy Londoners on their way home from holiday, as the Brits say. A nice little souvenir that’s sure to put some fun on tap at home.
Sometimes pranks are well deserved. This noteworthy effort from Y&R Moscow used technology to scan cars to see if they had disabled stickers. If they didn’t, and the driver pulled into parking places designated for the disabled anyway, a holographic image of a wheelchair-bound man accosted them on the street. Surely a sign of signs to come.
Even in a year with some pretty monumental Supreme Court decisions on personal liberty, this is pretty powerful stuff – a prank to make passersby come face to face with their own snap judgments about age, race, sexuality, gender, religion and love. Projects like this makes me proud to be in this business.
Longtime readers know I’m partial to horror movie promotional pranks like “Devil’s Due” and “Telekinetic Coffee House” but this one from Jaguar New Zealand may just take the cake. Not only does it play off all the hype around augmented reality, but it's spot on from a positioning standpoint – nothing can simulate what it’s like to drive a Jag, right? – and it drives it all home in unforgettable fashion. Hat tip to Rick Wootten for finding this one.