'Drive Through' Goes Luxury When Volvo Becomes a Roaming Restaurant (Video)

Talk about a night out on the town.

The Volvo XC90 becomes a roving restaurant in Tokyo for this luxurious take on drive-thru dining. It's just the latest in a number of adverstunts that have included things like a pop-up hotel in Sweden.

Read more about Volvo's "All-Star Restaurant," here.


'The Call' - Send Personalized Videos About The Dangers of Driving High (Video)


This is an excellent new personalized video campaign from Drug Free Kids Canada.

Parents can send personalized videos warning against driving while high to their kids. Just as the onscreen character is receiving text messages from their parents wondering where they are, kids receive similar texts from their parents.

It's a great conversation starter, and it joins a long list of brands using it for highly personalized video messages (see The On-Demand Brand for more). But here, it's put into service for a very good cause. Kudos to all involved.

Read more about "The Call That Comes After," here.

 


'Rings' Video Scares the Living Daylights Out of Shoppers (Video)


Still loving this adverprank promoting 'The Ring' sequel. Fans of the franchise are very familiar with its "First you watch it, then you die" conceit—though this would freak even those without the backstory.  Sure, it's no "Devil's Due" or 'Telekinetic Coffee Shop," but it gets the neck hair bristling just fine.


Honda's 'Candy Cane Lane' VR Experience Brings Some Holiday Magic to Sick Kids (Video)

 


This little piece of Christmas spirit is from RBA. For every "Like" this video gets on Facebook, Honda will donate $1 to CHOC Children's and the PEdiatric Brain Tumor Foundation, up to $100,00. Well done by all.


Top Digital Marketing Trends of Summer 2016 (Pt 2): Video, Influencers & Crowdsourced Content

Video_2_illusVideo continues its victory lap in part two of our look at the top digital marketing trends of Summer 2016 on the Jim Blasingame show.

Here, Jim and I talk about how video plays a central role in a number of this summer's big trends, including the acceleration of influencer marketing and crowdsourced content.

The fact is, even with handy new video production tools, it still takes time and effort to create compelling content. So why not get your most avid fans and influencers to do it for you? Here's how a few leading brands are doing it well.

 

CLICK HERE TO LISTEN: Top Digital Marketing Trends of Summer 2016 (Pt 2) >>

 Approx: 5-min, 16-sec

ALSO:

CLICK HERE TO LISTEN: Top Digital Marketing Trends of Summer 2016 (Pt 1) >>

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Top Digital Marketing Trends of Summer 2016 (Pt 1): Video Reins Victorious

Video_1Forget the Olympics.

In the world of digital marketing, video won more than its share of gold and glory this summer—as did brands that used it well.

In this special end-of-the-season wrap up on the Jim Blasingame Show, we take a look at some of the biggest trends in digital marketing for Summer 2016.

Online video factors in a number of them. Indeed, whether it was down, dirty and (increasingly) live, or a full-blow production, video continued its conquest of the web. Here's why.

CLICK HERE TO LISTEN: Top Digital Marketing Trends of Summer 2016 (Pt 1) >>

Approx 3-min 30-sec

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'The Simpsons' Spoofs Trump (Plus 10 Times The Show Predicted The Future) (Video)

 

Homer & company have a little fun at the expense of Trump's little hands. Politics has never been so funny (or terrifying). But the show has a long history of predicting the future. Check this out:

 

Let's just hope they were wrong about that whole Trump-gets-elected part, though.

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'Let's Be Evil' Trailer: Tech Gone Bad? (Video)

 

Another day, another dystopian vision for a future, this time from the POV of "Glassholes."

Get the inside scoop, here.

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Pokémon Go—to Switzerland: Funny Promo for Town of Basel Features AR (Minus the 'A')

 

Still loving this hilarious video promoting the town of Basel, which capitalizes on the Pokémon Go craze with a fun stunt. Hey, the game's supposed to get you outside, right? Why not make a vacation out of it. I want to shoot a prank like this just for fun.

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Touching 'Justino' Wins Cyber Grand Prix (Video)

 

It's hard not to love this Cyber Grand Prix-winning initiative promoting "El Gordo," an annual holiday lottery in Spain.

While the rest of the industry obsessed over John Lewis' "Man on the Moon" last Christmas, "Justino" quietly went about its business—with a touching animated short about a night watchman at a mannequin factory who never gets to meet his day-timer co-workers. In an attempt to create a bond, he poses mannequins in fun scenarios as a way to greet them each morning. But when he sees news that the company had set up a lottery pool without him—and won—he's heartbroken. You have to see what happens next for yourself.

While brilliant even as just an online video, "Justino" took social sharing a leap further than most such promotions—even John Lewis' acclaimed holiday campaign.

According to Libris, the Spanish national lottery set up social media accounts specific to the #Justino campaign, with content optimized for each channel. In one, viewers could comment on their favorite scenes. In another, they could guess at key elements of the story line. In all, viewers were brought into the story even while becoming viral engines for it.

It was exactly this kind of finely crafted digital storytelling that inspired its Cannes win, according to reports in Ad Age.

Kudos to Leo Burnett Madrid and all involved for a job well done.

 

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