For nearly 70% of online shoppers, the path to your brand or retail website goes through Amazon, according to a global survey of 4,500 consumers cited by MarketingLand. It turns out 44% of consumers often check Amazon, and 24% always do, when shopping online. When they don't start there, their first stop is Google, of course. But either way, 89% will cross-reference Amazon at some point in the online purchase process. What does that mean for your online marketing strategy?
It's time to review what we got right, and what we got wrong, in our first annual predictions episode in early 2018. Which of our prognostications on marketing, media, tech and pop culture turned out to be spot on? Which ones were serious misses? It's time to grade the good, the bad and the WTF predictions—one year later.
IN THIS EPISODE
🍡Pez Candy: Time for a 'Rick & Rick' Dispenser? (at 1:07)
🏛Politics: Did More Brands Take Sides, or Channel Switzerland? (at 2:07)
🏈 The San Francisco 49'ers: Touchdown? Or Fumble? (at 3:51)
🔠 Google Parent Alphabet: Playing the Name Game? (at 4:12)
🗣'The Post-Screen Internet': Are More Brands Prepping? Or Procrastinating? (at 4:36)
🍎Apple: Spit-Shined? Or Bruised? (at 7:27)
🏰Disney: The #1 Box Office Winner Every Month of the Year? (at 9:55)
😎 AR & VR: Are Brands Getting Their Goggles On? Or Playing 'Wait-and-See'? (at 13:58)
🎬Video Marketing: ⏩? Or ⏸? (at 16:36)
🍕Brand Digital Innovation: Delivering? Or in a Ditch? (at 17:36)
🧠A.I. in 2018: Milestone? Or Reality Check? (at 18:27)
It's awards season here at Rick and Rick, and this is the first of a series of special episodes where the Ricks count down the year's bests in a whole host of marketing channels. We're talking mobile marketing, digital outdoor, augmented reality, viral videos, branded games and a whole lot more.
(approx 20 min) (For US audiences; see SoundCloud's Cookie and Privacy policies)
In Part 1: The Best Augmented Reality and Virtual Reality Marketing in 2018. That's right—it’s a roundup of each of our top 3 favorite initiatives in AR and VR from the marketing year that was, including:
🖼 #3: VR: Musée de l’Orangerie: 'Claude Monet: The Water Lily Obsession' (Rick W)/At 3:38
2018, ar, augmented reality, best, Fifa, mobile, National Geographic, nike, oculus go, one strange world, reactland, Rick and Rick Rule the World, Rick Mathieson, Rick Wootten, virtual reality, visa, vr
Burger King, Nike, ESPN and more. See what makes a winner most, as the 2nd Annual Rick and Rick Awards continue with Best Mobile Marketing 2018. Winners include:
💥 Brand Reborn: "Player Unknown: Battlegrounds" took its rapidly shrinking world by storm to become the #1 mobile game of 2018 (at 2:02)
🍔 Trolling Mickey D's: BK's #WhopperDetour offered 1-cent Whoppers if you're within 600-feet of a McDonalds location—generating 1 million downloads in its first 36 hours (at 4:30)
👟 NIKE AR Shopping: Nike launches its "Kyrie 4 Red Carpet Edition" sneaker with a test of Facebook Messenger's AR feature (at 10:25) Learn more here.
🏀 iPhone Interrupted: ESPN scores with this test promotion for its coverage of the NBA finals that made use of iPhone's AirDrop feature to freak people out (at 7:02) Learn more here.
🏃♀️ 'Legend' is Born: Adidas "Here to Create Legend" created on-the-fly, personalized videos for all 200,000 runners in the Boston Marathon, complete with their personal stats—and has them ready to view and share within just a few hours (at 13:40)
2018, Adidas, advertising, Awards, Best Campaigns, BK, brand, Burger King, ESPN, Here to Create Legend, marketing, Nike, PlayerUnknown, Rick and Rick, Rick Mathieson, Rick Wootten, Whopper Detour
It's time for everybody's favorite quiz on recent news from the intersection of marketing, media, tech and pop-culture. Good luck!
1. The New York Times recent reporting on The Spooky Side of Machine Learning, included a project in which artificial intelligence was trained to come up with Halloween costume ideas. Which of the following was not one of the costumes created by AI:
A. Zombie Schoolgirl
B. Toaster Boy
C. Ruth Bader Hat Guy
D. Frankenstein's Bunny
E. Vampire Baseball Clown
ANSWER: E According to the Times, the neural network in the project produced different names at different stages or "epochs" of training that included Zombie Schoolgirl, Toaster Boy, Ruth Bader Hat Guy, Frankenstein's Bunny and Baseball Clown, to which we changed to Vampire Baseball Clown. One of our favorites was Donald McDonald, a cross between Ronald McDonald and the Donald. None of these, however, beat McGrimace dressed as Thanos at ComicCon.
2. Which of the following was not seen as a potential global development in next few years according to a new survey of C-level executives from AT Kearney:
A. Global 500 companies will be increasingly vulnerable to fake news campaigns
B. Corporate leaders will increasingly be expected to play roles in society beyond narrow corporate interests
C. Backlash against GDPR in the will inspire other countries to slow down efforts to expand privacy regulations
D. Extreme weather events will act as a drag on economic growth
Answer: C According to eMarketer reporting on a study titled "2018 Views from the C-Suite: An Annual Survey of Global Business Executives" from AT Kearney, each of these is something C-suite executives expect to see in the next few years - except for item C. Instead of a backlash against GDPR, the survey finds executives believe GDPR will inspire other countries to expand privacy regulations. Case in point: California's Consumer Privacy Act will have a dramatic impact on how tech companies, collect, store and use consumer data when it goes into effect in 2020.
3. Which of the following television shows had their premiere on October 25, 1971?
A. The Superfriends
B. Electric Company
C. Sigmund and the Sea Monsters
D. The Brady Kids Go to Rehab
Answer: B The Electric Company debuted on October 25, 1971 and starred heavy hitters from stage, screen and improv—including established stars like Rita Moreno, as well as lesser known performers like a guy named Morgan Freeman who went on do a few things after leaving the show.
4. The Wall Street Journal recently reported on Deep Fakes, which are:
A. Fake news items created by the imaginary Deep State
B. Videos made with AI that make it possible to show anyone saying anything you want
C. Videos made with Ai that makes it possible to show anyone do anything you want
Answer: BDeep fakes are videos that can be made to match people's facial expressions and voices to make it appear as if they are saying anything you want them to say (see the WSJ video above). In a society where reality is questioned, this technology may have enormous implications—further breaking people into tribes that only believe what they want.