๐ŸงŸโ€โ™‚๏ธ 'Stranger Things' Lego Set, Gen X Runs for President, and 'The New CMO'

Rickandrick_st_playset2Move over, Eggo Waffles: 'Stranger Things' has its own Lego Playset, now. Gen X runs for President and gets upstaged by a Millennial. Why the role of the CMO isn't want it used to beโ€”plus a whole lot more.

IN THIS EPISODE:

๐Ÿฟ 'Wick' wows Wootten (at :50 seconds)

๐Ÿฒ Name 'Game': 'GoT' finale and the babies named after the show's characters (at 1:42)

๐Ÿ˜ก Red Son: 'BrightBurn' reimagines the mythology of Superman (at 2:42)

๐ŸงŸโ€โ™‚๏ธ New Lego playset is one of the 'Stranger Things' we've seen this week (at 3:47)

๐ŸŽฎ Sony's gaming pact with Microsoftโ€”did anyone tell the PlayStation team?(at 4:56)

๐Ÿ’‘ LaCoste commercial is a visual tour de force (at 8:03)

๐Ÿคน๐Ÿปโ€โ™€๏ธ Meet the Chief Engagement Officer: The changing role of the CMO (at 10:48)

๐Ÿ‡บ๐Ÿ‡ธ Molly Ringwald for President? Gen X runs for office (at 14:02)

โณ At T-minus 6 months, are you ready for the California Consumer Privacy Act? (at 15:07)

๐Ÿ’‹ The lip-lock that broke the Internet (at 16:03) Approx 17 min, 35 sec. For US audiences only. See cookie and privacy policies for SoundCloud, iTunes, Spotify, and all other applicable sites, apps, and streaming services.


๐Ÿ— KFC Busts a Move, AR Dragons, CX Sells & More

Rickandrick_ar_dragon_experience_got_and_more
๐Ÿ— KFC's new 'Bucket Bangers' Spotify playlist. AR dragons dive-bomb baseball fans. Parents name their kids after 'Game of Thrones' characters. ASMR affirmations for creative directors. Plus: The secrets of CX appeal and a whole lot more.

IN THIS EPISODE: 

๐ŸŽ‰ A shout out to special listener (at :40 sec)

๐Ÿฒ SK Telecom's augmented reality dragons dive-bomb baseball fans (at 1:03)

๐Ÿฐ Parents are naming their children after their favorite 'Game of Thrones' characters (at 3:15)

๐Ÿ‘Ÿ Move over, Laurel & Yanny: How you see these tennis shoes tells you whether you're right- or left-brained (at 4:20)

๐ŸŽง Top 5 ASMR Affirmations for Creative Directors (at 6:10)

๐Ÿ” Traffic Jam Whopper: Burger King will deliver right to your car door when you're stuck traffic (at 9:30)

๐ŸŽถ KFC busts a move with a finger-licking playlist with all 46 hip hop tunes that mention the brand (at 11:20)

๐Ÿ›’ CX Appeal: Top 4 things customers value most when it comes to a positive customer experience (at 12:57)

๐Ÿšถโ€โ™€๏ธ๐Ÿšถ The high price of even one bad customer experience (at 15:53)

๐Ÿ‘ฉโ€๐Ÿ‘งโ€๐Ÿ‘ฆ Age-old Mom-isms that apply to CX (at 17:28)

(Approx. 19 min, 5 sec. For US audiences. See cookie and privacy policies for Soundcloud, iTunes, Spotify and all streaming services.)


๐Ÿฅฝ Oculus, Whiffed? Will Headsets, or Ecosystems, Win the VR Wars?

Rick_and_rick_discuss_vr_headsets_ecosystems
Oculus rolls out cool new VR headsets. But could an ecosystem player like Valve apply some pressure? And will it be the best devices, or the best total ecosystem, that ultimately wins the VR wars?

IN THIS EPISODE: 

๐Ÿฅฝ A look at the full suite of Oculus devices (at :04 sec)

โœŒ๐Ÿป How Oculus has enhanced its motion sensing capabilities (at 2:32)

๐Ÿค“ Which one will Rick W. get? The difference between each, and their buyers (3:16)

๐Ÿ‘พ Why Rift may not be the best option for Rick M. (at 6:15)

โ“ Quest v. Rift ... (6:25)

๐Ÿ†š โ€ฆ vs. Valve and its new Index device? (at 7:05)

๐Ÿ‘โ€๐Ÿ—จ Why not 3D movies and TV, too? (at 9:34)

๐ŸŽ‰ Will the best ecosystem ultimately win the VR wars? (at 10:17)

Approx. 12 min, 46 sec. For US audiences. Review cookie policies for SoundCloud, iTunes, and your streaming channels of choice.


๐Ÿ‰ AR Dragons, CX Sells, ASMR Affirmations for Creative Directors, KFC Busts a Move and More

Rickandrick_ar_dragon_experience_got_and_more
๐Ÿ— KFC's new 'Bucket Bangers' Spotify playlist. AR dragons dive-bomb baseball fans. Parents name their kids after 'Game of Thrones' characters. ASMR affirmations for creative directors. Plus: The secrets of CX appeal and a whole lot more.

IN THIS EPISODE: 

๐ŸŽ‰ A shout out to special listener (at :40 sec)

๐Ÿฒ SK Telecom's augmented reality dragons dive-bomb baseball fans (at 1:03)

๐Ÿฐ Parents are naming their children after their favorite 'Game of Thrones' characters (at 3:15)

๐Ÿ‘Ÿ Move over, Laurel & Yanny: How you see these tennis shoes tells you whether you're right- or left-brained (at 4:20)

๐ŸŽง Top 5 ASMR Affirmations for Creative Directors (at 6:10)

๐Ÿ” Traffic Jam Whopper: Burger King will deliver right to your car door when you're stuck traffic (at 9:30)

๐ŸŽถ KFC busts a move with a finger-licking playlist with all 46 hip hop tunes that mention the brand (at 11:20)

๐Ÿ›’ CX Appeal: Top 4 things customers value most when it comes to a positive customer experience (at 12:57)

๐Ÿšถโ€โ™€๏ธ๐Ÿšถ The high price of even one bad customer experience (at 15:53)

๐Ÿ‘ฉโ€๐Ÿ‘งโ€๐Ÿ‘ฆ Age-old Mom-isms that apply to CX (at 17:28)

(Approx. 19 min, 5 sec. For US audiences. See cookie and privacy policies for Soundcloud, iTunes, Spotify and all streaming services.)


Coca-Cola's Silent Print Ads You Can Hear, BK's Unhappy Meals & More

Rick and rick silent print ads you can hear
Coca-Cola's silent print ads you can hear. Burger King's New Unhappy Meals. Leadership Advice from Artificial Intelligence. Plus: How to think like a futurist, ASMR for Artists, and a whole lot more.

IN THIS EPISODE:

๐Ÿฟ  Will 'Avengers' End 'Avatar's' Reign and Top $3 Billion? (at :35 seconds)

๐Ÿง   Leadership Slogans from Artificial Intelligence (at 2:30)

๐ŸŽงASMR Affirmations for Artists (at 3:48)

๐Ÿ—ฃ  Social Media Toughens Up (at 6:36)

๐ŸฅคCoca-Cola's Silent Print Ads You Can Hear (at 10:09)

๐Ÿ”        Burger King's Unhappy Meals (at 13:14)

๐Ÿ›        The #1 Channel for Customer/Retailer Communications (at 16:14)

๐Ÿ”ฎ5 Top Ways to Think Like a Futurist (at 16:14)

๐Ÿ›’The #1 Most Powerful Tool for Driving In-Store Traffic

(Approx. 21 min, 35 sec. For US audiences. See cookie and privacy policies for Soundcloud, iTunes, Spotify and all streaming services.)

Also listen on iTunes โ€”and now on Spotify, too!

 
 
 

๐Ÿ›ฃ Our Second Annual Marketing Predictions Episode

Rick and rick 2019 marketing predictions
We get in touch with our inner Pre-Cogs as we reveal our top three predictions for digital marketing , media, and more in the year ahead. That's right: It's our 2nd Annual Predictions Episode, and if our recent Predictions Scorecard episode is any indication, this is an episode you don't want to miss! From March 7. 

IN THIS EPISODE:

๐Ÿ‘‘ Is Disney Domination at risk this year? (at 1:07)

๐ŸŽฌ Will 'Avengers: Endgame' really be 2019's box office champ?
(at 1:15)

โšก๏ธ โ€ฆ Or will 'Captain Marvel' blast her way to the top? (at 1:44)

๐Ÿ‘พ Are you ready to hit the GaaS - as in, "Games-as-a-Service"? (at 2:02)

๐Ÿค– Is MarTech cruising on autopilot, or in for a turbulent reality check this year? (at 7:07)

๐Ÿ“šWill marketing go old-school in the months ahead? And what would that even mean? (at 8:35)

๐Ÿ“ฃ Will 'Deep Fakes' mean real headaches for business and society this year? (at 10:34)

๐Ÿ‘จ๐Ÿปโ€๐ŸŽจ Will AI replace the advertising creative director? (at 12:47)

๐Ÿ›’ Will shortsighted C-suites give up on CX initiatives in a softening economy? (at 15:08)

๐Ÿ˜Ž Is VR ready for the arena? And what happens if it's not? (at 16:53)

Approximate 20 min, 16 seconds.

For US audiences only. Be sure to review cookie and privacy policies for Apple, SoundCloud, or anywhere else you listen and/or download Rick and Rick Rule the World.


Ecommerce: The Buyer's Journey to Your Site Goes Through Amazon (Survey)

Survey Says: Up to 70% of onlin shoppers start with Amazon

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

For nearly 70% of online shoppers, the path to your brand or retail website goes through Amazon, according to a global survey of  4,500 consumers cited by MarketingLand. It turns out 44% of consumers often check Amazon, and 24% always do, when shopping online. When they don't start there, their first stop is Google, of course. But either way, 89% will cross-reference Amazon at some point in the online purchase process. What does that mean for your online marketing strategy? 

 

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๐Ÿ”ฎ Our 2018 Marketing Predictions Scorecardโ€”1 Year Later

Crystal_ball2

 

 

 

 

 

 

 

 

It's time to review what we got right, and what we got wrong, in our first annual predictions episode in early 2018. Which of our  prognostications on marketing, media, tech and pop culture turned out to be spot on? Which ones were serious misses? It's time to grade the good, the bad and the WTF predictionsโ€”one year later.

IN THIS EPISODE

๐ŸกPez Candy: Time for a 'Rick & Rick' Dispenser? (at 1:07)

๐Ÿ›Politics: Did More Brands Take Sides, or Channel Switzerland? (at 2:07)

๐Ÿˆ The San Francisco 49'ers: Touchdown? Or Fumble? (at 3:51)

๐Ÿ”  Google Parent Alphabet: Playing the Name Game? (at 4:12)

๐Ÿ—ฃ'The Post-Screen Internet': Are More Brands Prepping? Or Procrastinating? (at 4:36)

๐ŸŽApple: Spit-Shined? Or Bruised? (at 7:27)

๐ŸฐDisney: The #1 Box Office Winner Every Month of the Year? (at 9:55)

๐Ÿ˜Ž AR & VR: Are Brands Getting Their Goggles On? Or Playing 'Wait-and-See'? (at 13:58)

๐ŸŽฌVideo Marketing:  โฉ? Or โธ? (at 16:36)

๐Ÿ•Brand Digital Innovation: Delivering? Or in a Ditch? (at 17:36)

๐Ÿง A.I. in 2018: Milestone? Or Reality Check? (at 18:27)

Use the Player  Above or Listen on iTunes

(Approximately 22 min. For US Audiences Only. See SoundCloud's Cookie and Privacy Policies)

 

 


2018 Best AR/VR Campaigns

It's awards season here at Rick and Rick, and this is the first of a series of special episodes where the Ricks count down the year's bests in a whole host of marketing channels. We're talking mobile marketing, digital outdoor, augmented reality, viral videos, branded games and a whole lot more.

(approx 20 min) (For US audiences; see SoundCloud's Cookie and Privacy policies)

In Part 1: The Best Augmented Reality and Virtual Reality Marketing in 2018. That's rightโ€”itโ€™s a roundup of each of our top 3 favorite initiatives in AR and VR from the marketing year that was, including:

 

๐Ÿ–ผ #3: VR: Musรฉe de lโ€™Orangerie: 'Claude Monet: The Water Lily Obsession' (Rick W)/At 3:38

Wins best use of VR in a museum exhibit

 

๐Ÿ‘จโ€๐Ÿš€     #3: VR: National Geographic 'One Strange Rock': 'Astronaut Reality Helmet' (Rick M)/At 5:23

Wins best experiential promotion involving space helmets


 

๐Ÿ˜Ž #2: Oculus Go VR Hardware (Rick W)/At 7:50

Wins for best VR enablement technology

 

โšฝ๏ธ     #2: VISA FIFA Football Shooting Experience (Rick M)/At 10:56

Wins best use of Live AR involving a swift kick to the balls

 

๐ŸŠโ€โ™€๏ธ    #1: National Geographic: AR Issue (Rick W)/At 14:25

Wins for best use of AR in print

๐Ÿ‘Ÿ    #1: NIKE: REACTLAND (Rick M)/At 17:05

Wins for best use of Live AR/Gamification to get off your ass and go for a run

 


Best Social Media Campaigns 2018

All-New: From KFC, to Domino's to Kellogg's and more, the Rick & Rick Awards continue as the Ricks count down the Top 3 Social Media Campaigns 2018.

In This Episode:

๐Ÿ›ก Rick Gets Overprotective

๐Ÿ— KFC: Royal FCK-Up (at 1:30)
www.youtube.com/watch?v=0cG0Vw_k-eg

๐Ÿ• Dominos: Pothole Fixer (at 3:45)
www.youtube.com/watch?v=JDd-HP3FA4s

๐Ÿฅž Kellogg's: Eggo/Stranger Things (at 7:12)
www.youtube.com/watch?v=RZvKsByBpSs

๐Ÿšซ March for Our Lives: Vicious Cycle (at 9:05)
www.youtube.com/watch?v=T66XegbMLJs

๐Ÿฒ KFC: 11 Herbs & Spices (at 11:10)
www.youtube.com/watch?v=fK5AbkbyWmM

๐Ÿคซ Rick Does ASMR for Team Toronto (at 14:00)

Use player above or listen on iTunes (Approx. 15:35) (For US audiences; see SoundCloud cookie/privacy policy)