'The Book of Eli,' Written in Tweets
December 28, 2009
Pity "The Book of Eli," the new actioner starring Denzel Washington and opening January 15.
First, there will be the inevitable (and likely unfavorable) comparisons to another post-apocalyptic movie, "The Road," from which much of its production design seems to be borrowed, but which isn't stirring Oscar buzz quite like the Viggo Mortensen movie.
What it does have, like so many things these days, is a page that features a real-time stream of Twitter feeds from #thebookofeli.
The movie appears to be about the aftermath of said apocalypse, in which Eli has come into possession of the one book that can lead mankind back to civilization. From the name of the movie, and the trailer, you might guess the Bible, or maybe the Federalist Papers, though it could very well be that 1966 classic, Sewers for Growing America: How to Plan, Design, Finance and Build Modern Sewer Systems" or even "Clinical Pharmacology Made Ridiculously Simple."
Whatever the book turns out to be, the film's tagline reads, "Some will kill to have it. He will kill to protect it." Another reads "Religion Is Power," which doesn't bode well for remembering the lessons of whatever history leads to this apocalypse.
If the adoring Twitter feeds are to believed, however, this religiously-themed film is going to be wicked cool. Holyshit_itsJak tweets "#thebookofeli is gonna be the tits!," and Mikedefault tweets, "@gwhitla (referring to the film's author), I really really really really really really really really really really really want to see your movie #thebookofeli.
I'll definitely check it out. Here's hoping the characters in the movie are more into actually reading it than fighting over it.
Check it out (the movie, that is), here.
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BRANDING UNBOUND WAS JUST THE BEGINNING:
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