Cutwater's Latest Ray Ban Virals

I've always loved Cutwater's work, from the Levi's to Toyota.

This newer Ray Ban is just as fun, though the one with the guy flinging glasses onto the other guys face is very much like the Levi's work. I'm not sure I've ever fully understood the Never Hide Films concept as a whole, but it's been a bona fide hit for two years - and counting.

Cutwater clearly has some CGI (and viral marketing) geniuses on board.

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BRANDING UNBOUND WAS JUST THE BEGINNING:

>>> CLICK HERE FOR A FIRST LOOK <<<

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Quick Links:

Generation Wow: Expanding the conversation to multi-platform marketing
BRANDING UNBOUND The Book
ADWEEK Magazines Excerpt
Rick Mathieson.com

Comments

[Ray Ban Sunglasses Fan]

The sunglass catch: fake but fun!
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