Coke, K-Mart, History Channel Test Virtual Currency To Pay Gamers To Watch Ads
Google May Exit China After Gmail Hacked

Cutwater's Latest Ray Ban Virals

I've always loved Cutwater's work, from the Levi's to Toyota.

This newer Ray Ban is just as fun, though the one with the guy flinging glasses onto the other guys face is very much like the Levi's work. I'm not sure I've ever fully understood the Never Hide Films concept as a whole, but it's been a bona fide hit for two years - and counting.

Cutwater clearly has some CGI (and viral marketing) geniuses on board.

-----------------------------------------------------------------------

BRANDING UNBOUND WAS JUST THE BEGINNING:

ComingSoon4Blog_noarrows




>>> CLICK HERE FOR A FIRST LOOK <<<

-----------------------------------------------------------------------

Quick Links:

Generation Wow: Expanding the conversation to multi-platform marketing
BRANDING UNBOUND The Book
ADWEEK Magazines Excerpt
Rick Mathieson.com

Comments

Feed You can follow this conversation by subscribing to the comment feed for this post.

The sunglass catch: fake but fun!
Another interesting site for Ray Ban lovers: http://www.bestbuyeyeglasses.com/ray-ban-sunglasses.html

Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Working...
Your comment could not be posted. Error type:
Your comment has been saved. Comments are moderated and will not appear until approved by the author. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.

Working...

Post a comment

Comments are moderated, and will not appear until the author has approved them.

Your Information

(Name is required. Email address will not be displayed with the comment.)