Interview: Tina Sharkey, Chairwoman of BabyCenter, Part 3

In part three, Sharkey shares her views on what ad agencies need to do to stay on top of digital in general, social networking in particular - and how BabyCenter delivers the gamut for its agency and brand clients.

Interview with Tina Sharkey, Chairwoman of Baby Center: The Care & Feeding of Social Networks, Part 3

(Approx. 5:32)

Also hear:

Part One: On how BabyCenter leverages the power of social networks to tap into the tribe of motherhood

Part Two: On Johnson & Johnson's strategy for using BabyCenter to connect with moms

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LAUNCHES APRIL 28 - PRE-ORDER YOUR COPY NOW:

"... EXCELLENT  ..."

 “Through persuasive arguments and Q&A’s with the major players in advertising, Mathieson makes an excellent case for greater creativity and outside-the-box thinking backed up with solid ideas.” – Publishers Weekly

>>> IN STORES APRIL 28 - READ MORE HERE <<<

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