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Video: Dude Gets Adidas Augmented Reality Shoes...But Whither The Instructions?

From a guy at Circus who got the shoes, but couldn't find the games associated with the shoes that can be used as controllers for AR games. As he says, until those go live in the US, he'll be walking around with AR markers on his feet.

In my new book, THE ON-DEMAND BRAND (out April 28 from AMACOM Books), I look at the augmented reality revolution and how it's quickly redefining brand experiences.

Apparently Adidas (pronounced A DEE Das here in the US; Adi DAWS in the UK) is joining the revolution...at some point. 

Read more about the book, here.

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LAUNCHES APRIL 28 - PRE-ORDER YOUR COPY NOW:

OD_cover "... Excellent  ..."

 “Through persuasive arguments and Q&A’s with the major players in advertising, Mathieson makes an excellent case for greater creativity and outside-the-box thinking backed up with solid ideas.” – Publishers Weekly



>>> IN STORES APRIL 28 - READ MORE HERE <<<

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