Rick Interviewed on 'The CNN Morning Show' - On Nike, Burger King, P&G, BMW & More
May 27, 2010
I was a guest on CNN Radio 650's "CNN Morning Show" the other morning for a wide-ranging interview on digital marketing initiatives from Burger King, Nike, P&G, BMW and many others - and spanning social networking, mobile, augmented reality, personalizable video and more.
Hosts Brent Clanton and Steven Kay were a lot of fun, and it made for a lively conversation.
Listen in here:
Audio link - Listen to interview here. (Approx. 22:21)
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"... EXCELLENT ..."
“Through persuasive arguments and Q&A's with the major players in advertising, Mathieson makes an excellent case for greater creativity and outside-the-box thinking backed up with solid ideas."
– Publisher's Weekly
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