Starbucks Says It Gets 1 Million Customers Into Stores Via Social Media In One Day
Basil & Spice Reviews New Book THE ON-DEMAND BRAND

Toyota Hybrid Auris Turns to Augmented Reality for 'Cleanest Test Drive Ever'

Massive augmented reality campaign from Toyota and agency Saatchi & Saatchi to promote the new Auris hybrid. The result, of course, is the "cleanest test drive ever."

In my estimation, this even goes beyond BMW's Z4 AR effort in terms of the test drive element and virability - which is saying a lot.

In my new book, THE ON-DEMAND BRAND (available everywhere books are sold), I look at how companies are capitalizing on augmented reality to create highly immersive brand experiences - including BMW, Doritos, General Electric, Papa Murphy's, Coca-Cola, Burger King and more.

Considering the Auris doesn't come out until September, this looks like a great way for Toyota to enable consumers to take a test drive before the car is even available.

Read more about Toyota's Auris effort here.

And read more about the book here.

FOLLOW RICK ON TWITTER & FACEBOOK

-----------------------------------------------------------------------

>>> IN STORES NOW - LEARN MORE (AND ORDER YOUR COPY) - HERE <<<

OD_cover "... WITTY, INSIGHTFUL, DYNAMIC ..."

β€œTHE ON-DEMAND BRAND is witty, insightful, dynamic, and highly inspiring. This book should be required reading for marketersβ€”or anyone trying to understand how to keep their brand relevant and energized through the rapidly changing consumer landscape. Mathieson has a gifted ability to dig under the breakthrough ideas that are keeping top brands engaged with their current and new consumers, offering key insider takeaways that we all can learn from.”

Alison Moore
Vice President, Brand Strategy
& Digital Platforms
HBO



>>> IN STORES NOW - LEARN MORE (AND ORDER YOUR COPY) - HERE <<<

-----------------------------------------------------------------------

Comments

Feed You can follow this conversation by subscribing to the comment feed for this post.

Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Working...
Your comment could not be posted. Error type:
Your comment has been saved. Comments are moderated and will not appear until approved by the author. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.

Working...

Post a comment

Comments are moderated, and will not appear until the author has approved them.

Your Information

(Name is required. Email address will not be displayed with the comment.)