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Basil & Spice Reviews New Book THE ON-DEMAND BRAND

Toyota Hybrid Auris Turns to Augmented Reality for 'Cleanest Test Drive Ever'

Massive augmented reality campaign from Toyota and agency Saatchi & Saatchi to promote the new Auris hybrid. The result, of course, is the "cleanest test drive ever."

In my estimation, this even goes beyond BMW's Z4 AR effort in terms of the test drive element and virability - which is saying a lot.

In my new book, THE ON-DEMAND BRAND (available everywhere books are sold), I look at how companies are capitalizing on augmented reality to create highly immersive brand experiences - including BMW, Doritos, General Electric, Papa Murphy's, Coca-Cola, Burger King and more.

Considering the Auris doesn't come out until September, this looks like a great way for Toyota to enable consumers to take a test drive before the car is even available.

Read more about Toyota's Auris effort here.

And read more about the book here.

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>>> IN STORES NOW - LEARN MORE (AND ORDER YOUR COPY) - HERE <<<

OD_cover "... WITTY, INSIGHTFUL, DYNAMIC ..."

“THE ON-DEMAND BRAND is witty, insightful, dynamic, and highly inspiring. This book should be required reading for marketers—or anyone trying to understand how to keep their brand relevant and energized through the rapidly changing consumer landscape. Mathieson has a gifted ability to dig under the breakthrough ideas that are keeping top brands engaged with their current and new consumers, offering key insider takeaways that we all can learn from.”

Alison Moore
Vice President, Brand Strategy
& Digital Platforms
HBO



>>> IN STORES NOW - LEARN MORE (AND ORDER YOUR COPY) - HERE <<<

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