Interview: Forrester Analyst Josh Bernoff, Author of 'Groundswell' & 'Empowered'
Old Navy 'Booty Reader' Uses Butt Recognition Tech To Help Find That Perfect Pair of Jeans

Interview: Andy Bateman, Former CEO, Interbrand NY - On The Power of Branded Apps (Part 1)

Bateman-Headshot "Content and functionality are the new creativity." 

Those seven words represent one way to sum up the nature of marketing in the digital age - at least according to Andy Bateman, former CEO of Interbrand NY.

In this source interview for my new book, THE ON-DEMAND BRAND, Bateman shares his perspective on
the power of branded Internet and mobile apps - and what they mean to the relationship between consumer and brand.

(approx 4:30)

-----------------------------------------------------------------------

>>> IN STORES NOW - LEARN MORE (AND ORDER YOUR COPY) - HERE <<<

OD_cover "... EXCELLENT ..."

โ€œThrough persuasive arguments and Q&A's with the major players in advertising, Mathieson makes an excellent case for greater creativity and outside-the-box thinking backed up with solid ideas."

Publisher's Weekly


>>> IN STORES NOW - LEARN MORE (AND ORDER YOUR COPY) - HERE <<<

-----------------------------------------------------------------------

Comments

Feed You can follow this conversation by subscribing to the comment feed for this post.

The comments to this entry are closed.