Interview: Dennis Crowley, Co-Founder of Foursquare

You are there at the birth of Foursquare in this source interview with co-founder Dennis Crowley, one of the mobile industry's most innovative leaders, for my new book, THE ON-DEMAND BRAND.

At the time of this interview, the fledgling web- and mobile- social network/game was finishing beta, and you can hear Crowley still formulating what Foursquare - now a major phenomenon - would come to be. Namely an app to connect with friends based on location, with points, or "badges," awarded for "checking in" at certain venues during certain time.

Do so enough, and you might just become "mayor" of the joint - at least until someone else one-ups you.

I'd interviewed Crowley before about his original start-up, Dodgeball, which he eventually sold to Google. Here, I take up where Dodgeball left off to get a sense of Foursquare and what it might mean to lifestyle brands seeking to connect with consumers on the go. Indeed, Pepsi, Bravo and Zagat are just a few of the brands that have team up with Foursquare for location-based promotions.

What you'll hear is a highly innovative entrepreneur noodle on - even brainstorm about - the user experience and the very business model for his soon to be launched creation. 

DENNIS CROWLEY: THE MAYOR OF COOL

(approx 14:01 - may take a few min to load)

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"... EXCELLENT ..."

“Through persuasive arguments and Q&A's with the major players in advertising, Mathieson makes an excellent case for greater creativity and outside-the-box thinking backed up with solid ideas."

Publisher's Weekly

>>> IN STORES NOW - LEARN MORE (AND ORDER YOUR COPY) - HERE <<<

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