Interview: Tim Zuckert, CEO of ShiftControl Media - On The Serious Business of Branded Games
August 19, 2010
Turns out there's some serious business to be had from fun and games.
In part one of this exclusive audiocast, Tim Zuckert, CEO of ShiftControl Media, shares some of the astonishing statistics associated with branded games, and his insights on why a growing number of brands are exploring this emerging channel.
Zuckert, of course, is the man behind Coca-Cola's "Happiness Factory" branded game, as well as initiatives for Yahoo, Starwood Hotels, Energizer and many others.
In this, a source interview for my new book, THE ON-DEMAND BRAND, he'll showcase the engagement branded games can activate - and have you thinking differently about what games can do for your brand.
Audio Interview: Tim Zuckert, CEO of ShiftControl Media - On Boosting Engagement Through Branded Games (Part 1)
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>>> IN STORES NOW - LEARN MORE (AND ORDER YOUR COPY) - HERE <<<
"... REQUIRED READING FOR THE DIGITAL AGE ..."
“Absolutely inspiring! Mathieson takes us on a lively journey through the digital marketing universe, with powerful insights into what has worked, what hasn’t, and most important of all—why. His 10 rules of engagement will spark creativity and inform a new generation of digital marketing initiatives— including my own. Put simply, THE ON-DEMAND BRAND is required reading for the digital age.”
Peter Cole, Technology Director, R/GA
>>> IN STORES NOW - LEARN MORE (AND ORDER YOUR COPY) - HERE <<<
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