Exclusive Interview: Alex Bogusky Tells All (Part 3) - On Burger King & The Power of Branded Games

 In Part 3, a look at how Bogusky and his former agency CP+B have been able able to get Burger King to try unconventional marketing initiatives ranging   from "Whopper Freakout" to the "Whopper Sacrifice" Facebook app - and the pros and cons of branded games like the hugely successful Burger King Xbox games, which sold 3 million copies and boosted burger sales by 10%. Read the entire interview in my new book, THE ON-DEMAND BRAND.

ALEX BOGUSKY TELLS ALL: PART 3 -  THE 'KING' OF BRANDING 

(Approx. 2:19)

-----------------------------------------------------------------------

>>> IN STORES NOW - LEARN MORE (AND ORDER YOUR COPY) - HERE <<<

"... EXCELLENT ..."

 

“Through persuasive arguments and Q&A's with the major players in advertising, Mathieson makes an excellent case for greater creativity and outside-the-box thinking backed up with solid ideas."

Publisher's Weekly

 

>>> IN STORES NOW - LEARN MORE (AND ORDER YOUR COPY) - HERE <<<

 

-----------------------------------------------------------------------