Exclusive Interview: Alex Bogusky Tells All (Conclusion) - On Marketing In The On-Demand Age
September 21, 2010
In this final clip from my exclusive interview with advertising legend Alex Bogusky for the new book, THE ON-DEMAND BRAND, Bogusky shares how 'Subservient Chicken's' sudden success made him sweat - and his advice to marketers in an age of so many transmedia possibilities.
ALEX BOGUSKY TELLS ALL (CONCLUSION) - MARKETING IN THE ON-DEMAND AGE
(Approx 3:10)
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"... EXCELLENT ..."
“Through persuasive arguments and Q&A's with the major players in advertising, Mathieson makes an excellent case for greater creativity and outside-the-box thinking backed up with solid ideas."
Publisher's Weekly
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