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Author Rick Mathieson Talks Creative Trends in Digital Marketing at AICP Conference

Aicp association of independent commercial producers Even Taylor Swift couldn't top this.

I'm just back from the AICP Conference in NYC, where I followed Jeff Goodby's discussion on digital transformation at GSP with my own talk on creative trends in mobile advertising, and how some of today's most innovative marketers are using mobile to activate traditional advertising - making TV, radio, print, outdoor and direct mail advertising fully interactive - while creating a level of consumer engagement previously unimaginable.

After that, I led a panel discussion with an all-star line up that included Derek Handley, founder and CEO of The Hyperfactory; Michal Shapira, executive director of creative servicesand CND Studio, Condé Nast; Colin Nagy, executive director of earned media, The Barbarian Group; and Erin Wilson, sales executive, Microsoft Mobile Advertising.

It was an outstanding event, and I have many thanks to Matt Miller; Rich Carter, Kristin Wilcha and many others for making it all possible. Bonus points to Dustin Callif of Tool North America for recommending me for the event.

It was also a lot of fun - and even topped Taylor Swift's live concert in the Jetblue terminal at JKF on the way home.

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>>> IN STORES NOW - LEARN MORE (AND ORDER YOUR COPY) - HERE <<<

OD_cover "... EXCELLENT ..."

“Through persuasive arguments and Q&A's with the major players in advertising, Mathieson makes an excellent case for greater creativity and outside-the-box thinking backed up with solid ideas."

Publisher's Weekly

 >>> IN STORES NOW - LEARN MORE (AND ORDER YOUR COPY) - HERE <<<


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