Interview: Tom Nicholson (Pt 3) - On Social Retailing in the Age of The Empowered Consumer

In Part 1 and Part 2 of we learned about social retailing pilots for Nanette Lepore and Bloomingdales that resulted in a 3x increase in sales.

 

 

 

 

 

 

 

 

 

In part three of this exclusive source interview for the new book, THE ON-DEMAND BRAND, Tom Nicholson - the father of social retailing - talks about the dynamic of using social media to lure shoppers into stores, and then keeping them there - longer and more profitably.

Part 3: Social Retailing in the Age of the Empowered Consumer

(Approx 4:34)

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>>> IN STORES NOW - LEARN MORE (AND ORDER YOUR COPY) - HERE <<<

"... EXCELLENT ..."

“Through persuasive arguments and Q&A's with the major players in advertising, Mathieson makes an excellent case for greater creativity and outside-the-box thinking backed up with solid ideas."

Publisher's Weekly

 >>> IN STORES NOW - LEARN MORE (AND ORDER YOUR COPY) - HERE <<<

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