Author Rick Mathieson Talks Digital's Impact on Radio Broadcasting Industry on 'The Mark Ramsey Show'
Interview: Tom Nicholson (Pt 3) - On Social Retailing in the Age of The Empowered Consumer

Interview: Tom Nicholson Pt 2: ROI from Augmented Reality & Social Retailing

OD_Tom_Nicholson In part one of my interview with Tom Nicholson, we learned about an amazing augmented reality-cum-social media initiative designed to supercharge the in-store shopping experience.

In part two of this exclusive source interview for the new book, THE ON-DEMAND BRAND, I ask Nicholson - founder of Icon Nicholson and more recently, Nicholson NY - what kind of results this initiative has generated so far.

Part 2: Social Retailing ROI

(Approx 3:54)

-----------------------------------------------------------------------

>>> IN STORES NOW - LEARN MORE (AND ORDER YOUR COPY) - HERE <<<

OD_cover "... EXCELLENT ..."

β€œThrough persuasive arguments and Q&A's with the major players in advertising, Mathieson makes an excellent case for greater creativity and outside-the-box thinking backed up with solid ideas."

Publisher's Weekly

 >>> IN STORES NOW - LEARN MORE (AND ORDER YOUR COPY) - HERE <<<


-----------------------------------------------------------------------

Comments

Feed You can follow this conversation by subscribing to the comment feed for this post.

Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Working...
Your comment could not be posted. Error type:
Your comment has been saved. Comments are moderated and will not appear until approved by the author. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.

Working...

Post a comment

Comments are moderated, and will not appear until the author has approved them.

Your Information

(Name is required. Email address will not be displayed with the comment.)