Interview: Tom Nicholson - The Father of Social Retailing Part 1

 

If Tom Nicholson has his way, teenage girls will no longer wait until their home from the mall to ask the eternal question, "Do these jeans make me look fat?"

Nicholson, founder of digital agency LBi IconNicholson, and more recently, Nicholson NY, has personally led a technological revolution in retailing, having spearheaded efforts to transform the shopping experience at Prada, Nanette Lepore and Bloomingdales by enabling shoppers to use touchscreen interfaces to connect with runway video and information on cut, color and accessories related to the clothing they care into dressing rooms.

In this source interview from the new book, THE ON-DEMAND BRAND, we see how Nicholson is taking fashion a giant step forward - mashing up social networking, in-store technologies and yough shopping habits to delight customers as never before possible.

Part 1: What Is Social Retailing - And Why Do Retailers Need to Know About It?

(Approx. 7:08)

 

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>>> IN STORES NOW - LEARN MORE (AND ORDER YOUR COPY) - HERE <<<

"... EXCELLENT ..."

“Through persuasive arguments and Q&A's with the major players in advertising, Mathieson makes an excellent case for greater creativity and outside-the-box thinking backed up with solid ideas."

Publisher's Weekly

 >>> IN STORES NOW - LEARN MORE (AND ORDER YOUR COPY) - HERE <<<

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Comments

[Kessia]

wow.. that's awesome..
I can't wait until this type of technology reaches all the stores!