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Interview: Laura Klauberg, SVP, Global Media, Unilever (Pt 3) - On Fostering Brand Innovation

P_laura_klauberg So how do you create a culture of brand innovation that results in so many great initiatives, from Suave's "In The Motherhood" user-influenced online television show to Dove's massive "Campaign for Real Beauty"?

 

  In part three of this source interview with Unilever's powerful senior vice president of global media for the new book, THE ON-DEMAND BRAND, Laura Klauberg discusses some of the ways marketers at Unilever stay ahead of the change curve - and how you can, too.

THE KLAUBERG MANIFESTO PART 3: BRAND INNOVATION AT UNILEVER

(Approx 4:49)

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>>> IN STORES NOW - LEARN MORE (AND ORDER YOUR COPY) - HERE <<<

OD_cover "... EXCELLENT ..."

β€œThrough persuasive arguments and Q&A's with the major players in advertising, Mathieson makes an excellent case for greater creativity and outside-the-box thinking backed up with solid ideas."

Publisher's Weekly

 >>> IN STORES NOW - LEARN MORE (AND ORDER YOUR COPY) - HERE <<<


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