Interview: Laura Klauberg, SVP, Global Media, Unilever (Pt 3) - On Fostering Brand Innovation
Robert Downey Jr. As The New Mr. Peanut

Laura Klauberg, SVP, Global Media, Unilever (Conclusion) - Getting Personal With Social Media

P_laura_klauberg As senior vice president of global media for Unilever, Laura Klauberg could safely count herself as one of the world's most influential forces in digital media - except for that whole embarrassing incident on Facebook.

In this final excerpt from a source interview for the new book, THE ON-DEMAND BRAND, Klauberg talks about how her three daughters have provided a living laboratory for how young people use social media and other digital technologies.

Not that the lab has always been peaceful.

THE KLAUBERG MANIFESTO CONCLUSION: GETTING PERSONAL WITH SOCIAL MEDIA

(Approx 3:28)

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>>> IN STORES NOW - LEARN MORE (AND ORDER YOUR COPY) - HERE <<<

OD_cover "... EXCELLENT ..."

β€œThrough persuasive arguments and Q&A's with the major players in advertising, Mathieson makes an excellent case for greater creativity and outside-the-box thinking backed up with solid ideas."

Publisher's Weekly

 >>> IN STORES NOW - LEARN MORE (AND ORDER YOUR COPY) - HERE <<<


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